Lúcia Green

With 10+ years in Marketing, Communications, Account and Project Management, I've built a career at the intersection of creativity, strategy, and leadership. My passion for storytelling evolved into expertise in strategic planning, project management, and cross-functional collaboration.

By balancing creativity with structure, I streamline workflows, optimize processes, and align strategic and creative execution for measurable success. My strong client communication and relationship management skills ensure projects meet both stakeholder expectations and business goals.


My Meaningful Contributions: 
- Strategic vision paired with hands-on execution to turn challenges into growth opportunities through effective problem-solving.
- The ability to simplify complexities, breaking down obstacles into structured, actionable workflows with meticulous attention to detail.
- A collaborative mindset, valuing cross-functional teamwork and client communication to build impactful solutions while managing relationships at all levels.


Leadership & Approach
✔️ Empowering teams through clear direction, project management, and remote coordination, leveraging strong organizational skills. 
✔️ Problem-solving with efficiency, breaking down challenges into actionable steps through systematic time management. 
✔️ Driving innovation with digital tools and workflow automation while continuously focusing on process improvement. 
✔️ Demonstrating adaptability in rapidly changing environments while maintaining consistent quality and results.


Skills & Tools
Soft Skills: Communication, Creativity, Empathy, Strategic Thinking, Client Communication, Problem-Solving, Leadership, Relationship Management, Adaptability.
Hard Skills: Project Management, Process Improvement, Content Strategy, Cross-Functional Collaboration, Workflow Automation, Organizational Skills, Time Management.
Tools: Notion, Asana, Basecamp, Google Workspace, WordPress, HubSpot, Hootsuite, Canva.
 

Career Highlights

✔ ️ Led a strategic rebranding initiative for a legacy soap brand, leveraging brand strategy and consumer insights to increase sales, ensure brand longevity, and expand the product line.
✔ ️ Developed and managed a hospital-wide newsletter, strengthening stakeholder communication and community engagement, producing 24 issues with 24,000 words, reaching 1,500+ employees per issue.
✔️ Executed a virtual career fair, coordinating 84 employers, 650 students, and four institutions, achieving a 78% satisfaction rate through event management and digital tools.

EDUCATION

- Post-Degree Diploma in Marketing  - Douglas College 

- Certificate in Cultural Management - Universidade Ramon Llull 

- Bachelor of Social Communication, Journalism - PUCRS  

Certifications and Courses

- Project Management for Marketers – American Marketing Association - March 2024;

- How to Write a Marketing Plan – American Marketing Association - April 2024;

- Storytelling for Influence - IDEO U - August 2022; 

- Writing for Content Marketing – UBC Extended Learning - April 2021;