Maggie Sun

Experienced digital marketer with advanced data analysis skills.My multifaceted skill set allows me to approach marketing & automation challenges from various angles. My keen eye for aesthetics ensures visually appealing and engaging campaigns. I am enthusiastic about the opportunity to collaborate with a team of innovative thinkers.

Marketing Manager     

Q Esthetics Laser Clinic, Toronto, ON                                              Feb 2022 -- Apr 2024

• Led the management of marketing budgets and oversaw the execution of paid advertising and social media campaigns. Throughout my tenure, I successfully achieved a 50% reduction in costs per conversion within Google Ads and an impressive 200% boost in Return on Investment (ROI) across all channels.
• Collaborated cross-functionally to analyze and report on performance metrics, driving data-driven decision-making processes.
• Cultivated strategic partnerships with influencers, vendors, and agencies, elevating brand visibility and market share.
• Championed the development of promotional campaigns aligned with sales objectives, consistently exceeding client expectations.
• Led a high-performing marketing team, fostering a collaborative environment focused on innovation and continuous improvement.
• Organized and hosted successful events, leveraging innovative marketing strategies to attract attendees, and generate 50% of monthly revenue in a single day.
• Implemented SEO strategies to boost the website's visibility and drive organic traffic.

Digital Marketing Specialist / Zoho Accounting Migration Specialist       

WebsiteToon, Toronto, ON                                                                    Jan 2021 -- Feb 2022

• Implemented targeted marketing strategies and optimized Google Ads & Facebook campaigns for our clients
• Successfully managed accounting migration across Freshbooks, Quickbooks and Zoho Books, streamlining financial workflows and enhancing operational efficiency for over 10 clients
• Orchestrated social media content creation and email marketing initiatives, driving engagement and brand loyalty.
• Spearheaded CRM integration efforts, enhancing data-driven decision-making capabilities and customer relationship management.
• Managed inventory for multiple ecommerce clients, ensuring optimal stock levels to meet demand and minimize overstock or stockouts.

Research Assistant 

York University, Toronto, ON                                                                June 2020 – Sep 2020

• Created impactful course materials and multimedia content, enhancing the implementation of course directives. 
• Worked collaboratively with cross-functional teams to craft engaging online and print materials, fostering student engagement and awareness.

Bachelor of Arts in Digital Media                                          2016 - 2020

York University, Toronto, ON