Mansha Kumar

With a strong background in managing the KPU Career Development Centre's social media platforms and organizing large-scale events, I am recognized for my exceptional productivity and ability to thrive in fast-paced environments. Highly proficient in customizing Canva and Marq templates for consistent visual branding. Skilled in leveraging Buffer and Hootsuite analytics to optimize social media strategy. Led successful social media interactions, resulting in a significant increase of over 2000+ unique KPU students and alumni.

Marketing Student Assistant

KPU Career Development Centre

Jan 2023 - June 2023

• Manage KPU Career Development Centre's social media presence (@kpucdc) on Facebook, Instagram, Snapchat, and Twitter, reaching over 5,000 students. 
• Schedule social media posts using tools like Marq and Canva on Buffer, ensuring consistent content delivery with an average of 3 weekly posts. 
• Analyze engagement metrics to optimize future social media campaigns, increasing Instagram engagement by 60% over 5 months. 
• Create visually appealing content for employer and student communications, producing over 50 graphics and videos for various email and social media campaigns. 
• Design graphics and videos for email and social media campaigns, resulting in a 15% increase in open rates.

Freelancing Marketer

Geeta's Beauty Salon and Spa

March 2023- Present

• Handle salon's Facebook and Instagram accounts (@geetasbeautysalonspa), designing graphics and videos using Canva and Visme. 
• Create and schedule social media (Instagram) posts on Buffer, ensuring consistent content delivery with an average of 3 posts, 3 stories and 2 reels per week. 
• Analyze social media metrics to optimize future campaigns, identifying key audience demographics and content preferences. 
• Develop and execute effective social media marketing plans.

Social Media and Events Assistant (Co-op)

KPU Career Development Centre

May 2022 - Nov 2022

• Handled all social media pages, including Instagram, Twitter, Facebook and LinkedIn.
• Increased Instagram by 50% in less than 10 months by executing various marketing campaigns. 
• Redesigned and upgraded the webpages and e-newsletter with the current trends of marketing associated with Generation Z.
• Analyzed the stats monthly to coordinate with the initial target and relate to the insights. Researched and coordinated multiple marketing projects simultaneously. 
• Organized successful events by choosing targeted employers, event set-up, and catering. 
• Responsible for acknowledging all E-mails, Phone calls or Walk-Ins. 
• Assisted in online sessions for external employers, KPU students and alumni.

Guest Experience - Front Hostess

A&W

Sept 2021 - Present

• Provide excellent customer service, maintain old relationships, and create new relationships. 
• Resolve the guests' complaints by informing the kitchen team. 
• Assist other positions when it got busy and engaged with guests to ensure they were happy with the service. 
• Contribute to team goals by accomplishing service time results as needed. 
• Handle cash/cashless orders accurately.

Additional Skills

• Digital Marketing skills, including KPI, SEO, Analytics etc. 
• Service/Product promotion on social media and in person. 
• Strong computer skills in Microsoft Office Suite (Outlook, Excel, Word) 
• Active listener with good communication skills. 
• Time management under stressful times. 
• Teamwork and work ethics. 
• Attention to small details for project management. 
• Languages: Hindi, English and French

Business Diploma in Digital Marketing Management

Kwantlen Polytechnic University

Jan 2021 - April 2023

• Achieved Dean’s Honor Roll twice, with a cumulative GPA of 3.71. 
• Learned how to communicate goals with group members effectively and to consolidate the work of separate individuals during group reports and presentations in marketing and accounting courses. 
• Engaged with various online marketing tools that supported the online marketing functions, including layout, optimization, testing, promotion, and evaluation (analytics) to achieve overall marketing objectives.