Marcello Silva

Over the past 16 years, I’ve developed strategic planning, creative content, and copy for both digital and traditional initiatives for some of the world's biggest brands. My work spans a wide range of categories, including entertainment, gaming, media, technology, retail, automotive, food & beverage, healthcare, pharmaceutical, financial, and travel.

• Extensive communication and advertising experience, including the conception and implementation of concepts, guidelines, and strategies for various creative content-led projects. I have had the privilege of working with major clients such as Microsoft, Unilever, General Motors, Logitech, Ubisoft, Nestlé, Paramount Pictures, Hasbro, PepsiCo, Activision/Blizzard, Xbox, WB Games, and Amazon (Twitch).
• Successfully planned and coordinated award-winning brand experiences for XBOX (winner of IGN's Best Booth Award for three consecutive years at Brazil Game Show, the largest gaming event in Latin America), Twitch, Paramount Pictures, Hasbro, Unilever, and Nestlé.
• Provided creative direction with an open and collaborative approach to international cross-functional teams spanning Brazil, USA, Mexico, Chile, and Europe.

• Diploma - Collegial Studies (AEC) - Business Management
  LaSalle College, Montréal, Canada.
   
• Bachelor of Communication (Marketing & Advertising)
  ESPM – Escola Superior de Propaganda e Marketing, Sao Paulo, Brazil
   
• Creative Writing Certificate
  London School of Journalism, London, UK