Multilingual Growth Marketer with a strong focus on North and South America markets.
5+ years of experience in agencies, multinational corporations and entrepreneurial endeavors. Highly skilled in Growth Marketing, Digital Strategy and Sales, PR and Content Marketing,
Senior SEO and Content Marketing Manager
FlightNetwork.com June 2016 - at Present• Content, PR, SEO and Earned Media Specialist for Canada's #1 Online Global Travel Agency
• Responsible for entire content on the FlightNetwork Blog in Canada and Australia - 250K Readership
• Develop fresh, innovate, authoritative and newsworthy content strategies with a global focus that drive buzz and media attention, ultimately increasing brand awareness, leads, sales and qualified traffic directly affecting the bottom line of the company.
• Manage content strategies from ideation, execution to promotion with worldwide teams involved, consisting of content publishers, pr firms, outreach specialists, designers, social and marketing teams.
•Execute prospecting and outreach of top-tier travel industry participants from a myriad of industries on large scale content campaigns using scripts and tools such as Scrapebox, Yesware, Url profiler, Majestic, and Moz.
Influence This November 2016 - June 2017• Growth Marketer for Canada's biggest influencer marketing conference featuring marketers, agencies, influencer networks & digital creators
• Successfully reached online ticket sales goal of 500+ Tickets
• Responsible for implementation of sales funnels and google analytics tracking and advanced reporting on website
• Email marketing and automation strategy using Yesware and Pipedrive
• Developed content strategy to generate top of the funnel leads, email marketing and automation strategy to move leads to the bottom of the funnel
• Creation of lists for each type of website visitor and advanced retargeting in Facebook and Google Adwords
• Outreach strategy to participating brands for earned media mentions and buzz
Senior Inbound Marketing Manager
Climb.Digital November 2015 - May 2017-Inbound marketing agency and Hubspot partner in Brazil and the US, specializing in digital consultancy for large corporations.
-Responsible for agency growth, client acquisition and inbound marketing training for qualified staff
-Overseeing strategic initiatives for Inbound clients (Personas - Keyword Research - Content Mapping - Communication Strategy - Marketing Automation - Paid Media Strategy) with team of Developers, Designers, Content Publishers and Analysts.
- Biggest Clients - Johnson & Johnson, Samsung, L'oreal, Lavazza,
- Managing Annual Media Spend of $1MM / Year
Digital Marketing Manager
Casa da Criação November 2013 - June 2016-Full-service, Top-tier digital and performance marketing agency in Rio de Janeiro, Brazil
-Digital Marketing Manager for performance marketing campaigns for high profile clients
-Managed media budgets of $2.5M annually
-Biggest clients- Weight Watchers, Land Rover, Kia, Indian motorcycles, Maramac, Elsevier
-Managed Annual Media Spend of $2.5MM
-Oversaw all strategic initiatives for the agencies biggest clients: Market Research - Media planning - Content Creation - Lead Generation - Marketing Automation - SEO - SEM
Founder & CEO
Language Plus May 2012 - June 2016-CEO and Founder of English Online Language School in Rio de Janeiro
-Managed a remote team of 30 language instructors and 500 students
-Dominated Paid and SEO search results for Targeted keywords
-Annual media spend of $30K with revenue of $800K per year
Digital Marketing Consultant
NoBlind May 2014 - June 2015-Performance Marketing Agency in Rio, Brazil, specialized in SEO, Business Intelligence, Web analytics and E-commerce
-Main clients - Sky TV, Ipanema Sandals, Enjoy,
-Planned and oversaw execution for all digital marketing campaigns with annual media budget of $1MM annual media spend
-Tactics - Competitive Analysis, Media Buying, Media Planning, CRO, SEO, SEM, Marketing Automation, Social Media,
Digital Marketing Perfomance Marketing
2015 - 2016
(1 year) Rio de Janeiro
Master of Digital Marketing and Design
2012 - 2013
(1 year) Rio de Janeiro
Bachelor of Arts
University of Western Ontario
2002 - 2006
(4 years) Ontario