Maxine Yang

Empathetic and enthusiastic product designer with almost 2 years of experience designing simply intuitive, visually appealing, yet accessible web solutions for a variety of target audiences and institutions. Skilled at thinking outside of the box and championing innovative solutions to common user frustrations - good at being both a team player and a team leader due to outstanding interpersonal communication and problem-solving skills.

UI/UX Designer / Hambly & Woolley
MARCH 2021 - JULY 2022 (TORONTO, ON)
Executed human-centric, high-fidelity designs through a plethora of mediums including newsletters, websites, and SaaS products. Actively collaborated with in-house graphic designers, senior illustrators, and developers to solve complex design problems for a diverse group of clients, ranging from established educational institutions to big brands within the food manufacturing industry and women-led SMEs. 
Resulting in an increase in conversion rates, lower bounce rate, and more repeat visitors, directly stemming from successfully resolving user frustrations such as accessibility concerns, unclear CTAs, disorganized information architecture, and incohesive UI.
Key clients include:
York University - Glendon Campus, Osgoode Law School & Nathanson Center
Select Food Products
Urban Strategies
Riverside Group
UI/UX Designer, Copywriter / Rafiki Digital
SEPT - DEC 2020 (TORONTO, ON)
Spearheaded the UI design team while collaborating with the UX design & writing, and development team on multiple client projects in a fast-paced, growth-based environment.

University of Toronto, School of Continuing Studies
Certificate, UI/UX Design
University of Toronto
HBSc
Psychology & Criminology