Meagan Hazlewood

esults-driven athletics leader with a proven track record in sports leadership, strategy, and management that prioritizes exceptional customer service, ensuring operations are conducted with integrity while genuinely addressing clients' needs in a caring manner. Demonstrated expertise in managing KPIs, recruiting and training personal trainers, fostering positive working environments, and building strong stakeholder relations. Passionate about advancing sport and physical activity and committed to promoting health and wellness for all. 

Fitness Manager | May 2021 – present 
Personal Trainer, Team Training Coach | April 2018 – May 2021 
GoodLife Fitness, St. Albert, AB 

As Fitness Manager, responsible for department growth, managing KPI indicators, and recruiting and training personal trainers. Focusing on fostering a positive work environment, setting clear sales goals, and building strong member relations while identifying opportunities for growth through referrals, networking, and marketing to create a robust client base and achieve revenue goals. 

• Increased the Club’s monthly training hours from 100 to 353 within 6 months. 
• Expanded the team post-COVID from 2 to 5 trainers, with 2 trainers working 120+ hours per month. 
• Boosted the percentage of new members interacting with a Personal Trainer from 8% to 35%. 
• Adapted to a significant demographic shift towards a younger crowd by leading youth introduction sessions and successfully selling 1-on-1 and small group training for youth to their parents. 
• Reintroduced school groups to the club, fostering stronger community ties. 
• Successfully revitalized the Team Training program post-COVID, with 5 strong camps currently running and more launching this month, making it the second-largest number of camps in the region. 
• Established a program to repurpose used towels by donating them to a local animal rescue. Our team members collect, bag, and deliver the towels to the rescue facility. 
• Established a collaborative practicum program between GoodLife and the University of Alberta, fostering student professional development opportunities and strengthening industry-academic partnerships.

As Personal Trainer, Team Training Coach, was responsible for building a client roster and helping clients achieve their health and fitness goals. Created tailored programs based on the client’s performance ability, health history and personal goals, promoted GoodLife training programs, and managed the administrative aspects of the role. Implemented enhancements in scheduling processes for over 30 client calendars and wellness plans. 

• Boosted customer satisfaction by cultivating strong relationships, addressing issues efficiently, and delivering exceptional service. 
• Launched a Team Training Program that generated over $20,000 in revenue and achieved a 90% renewal rate through community engagement, referrals, and marketing to existing club members. 

Recreation Coordinator | June 2017 – April 2018 

Christiansen Communities, Edmonton and Sherwood Park, AB 

Planned and implemented recreational programming across various dimensions of wellness for different patient groups, while managing the budget for Bedford Village. Additionally, tracked therapy progress, published newsletters, coordinated seasonal decorations, and collaborated with the sales department to engage potential residents in special events. 

Previous Experience: Studio & Boutique Owner, Beautiful You Fit Ltd., Edmonton, AB | June 2014 – April 2018; Assistant Fitness Manager, Spa Lady Inc., Edmonton, AB | 2012 – 2014; Personal Trainer, Spa Lady Inc., Edmonton, AB | 2009 – 2012 

Bachelor of Science in Exercise Science, Lionel University | June 2023 (anticipated) 

• Awarded PEO Program for Continuing Education (PCE) Grant 

Associate of Science Degree in Exercise Science, Lionel University | September 2020 

Personal Training Specialist (PTS), canfitpro  

Master Trainer Certificate, ISSA 

• Certified Personal Trainer, Nutritionist, Strength & Conditioning, Exercise Therapy Specialist, Group Exercise, and Senior Fitness Instructor 

Waterfront Canoe Instructor, Paddle Canada 

Introduction to Tandem Lake Canoe Skills Certification, Paddle Canada  

Canoeing Basic Skills Certification, Paddle Canada  

Spin Instructor, Schwinn 

Level 3 Yoga Teacher, YogaFit 

Crucial Conversations for Accountability Certification, cruciallearning.com 

Level 1 KP Movement Therapy Concepts, Kinetic performance Movement Institute 
KP Movement Therapy Barbell, Kinetic performance Movement Institute