mehraban niaki

A senior product designer with 6+ years of experience in B2B and B2C products. And a special talent in breaking complex problems into simple workflows. 

Senior Product Designer
Addepar Inc.
 - 2023 – 2024

• Designed and tested components for a financial SaaS platform tailored for B2B wealth management, enhancing investment and financial planning workflows.
• Led prototyping and UX thinking, optimizing complex financial data flows across desktop and mobile apps, ensuring seamless user experiences for financial professionals.
• Conducted usability testing and implemented insights to streamline financial planning tools, reducing friction and increasing user adoption within wealth management firms.
• Collaborated with cross-functional teams to design and innovate scalable design systems, ensuring visual consistency and user-centric design across platforms.
• Championed accessibility in financial tools, focusing on optimizing visual design, contrast, and navigation for enhanced usability and inclusivity for diverse financial users.
• Created interactive prototypes in Figma, presenting innovative concepts for investment planning features that drove client retention and improved operational efficiency

Product Designer
TrackTik + Trackforce Valiant
- 2022 – 2023

• Led heuristic evaluations and user research for security workforce dashboards, reducing user friction by 20% through improved workflows.
• Developed a design strategy that optimized user flows, ensuring intuitive navigation for enterprise clients.
• Partnered with product teams to define usability metrics and improve the overall user experience of admin tools.
• Researched and interviewed users internally and externally for roles and permissions features of the main product
• Created and conducted workshops to create design principles for the design team
• Performed a usability heuristic evaluation for the company’s data analytics software and resolved related usability issues
• Collaborated with product management, development, sales, solution engineering, and content to deliver projects
• Created and conducted workshops with internal and external stakeholders to ideate a solution for roles and permissions of the entire platform
• Redesigned and improved B2B and B2C products
• Redesigned and improved mobile experience

Senior UX Designer
Canada Life
- 2019 – 2022

• Designed a quoting tool for insurance advisors, improving customer engagement and achieving a 30% increase in quote completion rates.
• Created journey maps, wireframes, and prototypes for large-scale projects, aligning business and user goals.
• Developed and maintained a living design system, ensuring consistency across multiple financial service products.
• Conducted stakeholder workshops and mentored junior designers on best practices in user experience design.
• Designed and tested responsive, WCAG-compliant components for the products of Canada Life.
• Conducted research and created a quoting tool and application in an agile team
• Created a claims process for 2 different products and 4 different audiences
• Assisted in the amalgamation of 3 brands into 1 with redesigns & rebranding of product pages for the new Canada Life website
• Audited and designed product, landing, and welcome pages and forms and insurance advisors’ tools
• Provided educational workshops for coworkers to pass on newly acquired UX knowledge
• Conducted interviews and workshops with stakeholders to collect research data
• Collaborated with accessibility specialists to meet WCAG standards
• Created and updated information architecture for all projects B2B and B2C products
• Designed new components for the company design system

Nielson Norman group Certified - UX certificate - Interaction design specialty 
UX Design Diploma - RED Academy
Bachelors of Human resources management from York University