Mehsheed Bokhari

COPYWRITER Sep 2023 – Present EXPLORE-6IX Full-Time • Developed captivating posts to engage the audience and enhance brand visibility, employing innovative storytelling techniques. • Implemented effective SEO strategies to improve visibility and attract target audiences, including keyword research and optimization. • Tailored writing style to suit diverse audience demographics and industry niches, ensuring content resonance and driving reader engagement. TECHNICAL WRITER INTERN Jan 2023 – Aug 2023 CERIDIAN Full-Time • Supported the creation of documentation, collateral, videos and media for the Global Emerging Practices, ‘Technical Emerging Practices and Centers of Excellence’ and the ’ Services Emerging Practices and Centers of Excellence’. • Wrote and edited stories and articles. • Worked directly on revising and updating the Dayforce Streamlined site on Highspot. RESEARCH PROJECT (DATA, MEDIA & WEBSITE) ASSISTANT Oct 2020 – Jan 2022 RENISON UNIVERSITY Part-Time • Assisted with managing media on the project by engaging in a variety of web-based activities -website management, content creation and social media marketing. • Identified and told stories by drafting content that can be leveraged for use in different channels including collateral materials, social media, video, speaking points, speeches, websites, etc. • Conducted and transcribed interviews and did multimodal analysis of stories. ADVERTISING COPYWRITER June 2021 – Aug 2021 CRYPTOCHICKS Summer • Designed and wrote technical (blockchain) SEO-optimized articles for blog posts. • Created slogans for marketing, sales, events and fundraising campaigns. • Proofread existing websites and other content. • Performed SEO optimization of all existing content. BUSINESS DEVELOPMENT INTERN Jan 2021 – Apr 2021 YOUR MD INC Part-Time • Prospected new sales leads by making an initial phone or email contact and encouraged the purchase of the product offered. • Was the point person for the team’s sales lead qualification process. • Stayed in close contact with existing accounts or leads and created brand awareness, educational opportunities, and request referrals. • Coordinated in-person meetings and calls between the new clients and Account Executives. MARKETING & SALES REP Sep 2019 – Dec 2019 IMPRINT PUBLICATION Part-Time • Assisted the Advertising and Production Manager with existing and new cold-call sales, for advertisers promoting their business in Imprint, to the UW community and the public in Waterloo, Kitchener, Cambridge and Stratford. • Expanded and updated external database of contacts, which involved research and professional outreach to numerous organizations as well as effective database management. • Managed online advertising, supported social media activities, wrote stories, created communication materials and helped manage website and intranet content.

University Of Waterloo Oct 2022 BACHELOR OF ARTS IN RHETORIC, MEDIA, AND PROFESSIONAL COMMUNICATION.

• Relevant Coursework: Technical Editing; Microeconomics; Business in NorthAmerica; Virtual Theatre; Genres of Business Communication; Professional and Business Ethics; Use of English; Digital Media Studies; Social Media; Academic Writing; Rhetorical Studies; Tourism; Creative Writing; Rhetorical Theory & Criticism; Linguistics; Human Resource Management; Critical Disclosure Analysis; Writing for Performance; Editing Literary Works.