About Melisa Salgado:
I am a business administrator with a deep passion for digital marketing. I visualize the goal always looking for the flawless execution and its result. I have developed a project in two different social media platforms as my learning source, founding strengths in my personality such as fast-learner, self-taught, curiosity, creativity, organization and a good interpersonal communication, always finding the tools and knowledge to achieve the goal required.
Experience
Globe Electric (Full-Time) (October 2022 - February 2023)
Content Creator
- Create engaging stories, reels, videos, posts, and content that is engaging to its audience on its social channels.
- Develop content strategy aligned with the marketing targets.
- Collaborate with different teams to plan and develop the content style, and layout.
- Research industry-related topics and trends.
- Liaise with copy writer and art director to ensure brand consistency.
- Create lifestyle images and videos in accordance with brand guidelines.
- Manage content distribution to social media platforms to increase web traffic.
- Marketing planning.
- Formulation and execution of different strategies for each type of marketing.
- Creation of different types of marketing materials for trade shows, wholesale and retail.
Grandma Emily (Full-Time) (June 2021 - May 2022)
Marketing Manager:
Social Media Marketing
- Creation, edition and publication of the social media content on Instagram, Facebook and TikTok. (both formats photography and video)
- Creation of the monthly content calendar.
- Drafting captions for each type of publication following best practices.
- Design and structuring the bio in each platform following the best practices.
- Optimization of the social media accounts.
- Run and control Instagram and Facebook ads.
- Analyze the insights.
- Engage with the community
- Influencer program creation.
Email Marketing
- Design the email and drafting of the email copy for each campaign.
- Create different types of campaigns.
- Design, drafting and creation of sign up forms (pop ups)
Personal Project:
Instagram (2018 - 2021): Content Creator and Social Media Marketer
Youtube(2015 - 2017): Content Creator and Social Media Marketer
*Portfolio available
Additional Experience:
IPEX Inc. (Full -Time) (August 2022 - October 2022)
Accounts Payable Clerk
Education
Universidad de La Salle (2011-2016)
Bachelor of Business Administration (B.B.A.), Business Administration. (Colombia)
Total average: 4.3 (scale between 0.0 and 5.0)
CERTIFICATES:
- Adobe Photoshop – Intermediate, Dawson College, Montréal, 2021.
- Shopify, Dawson College, Montréal, 2021.
- Wordpress, Dawson College, Montréal, 2021.
- Online Marketing Foundations, LinkedIn, Montréal, 2020.
- Google AdWords: Concepts & Campaign Optimisation, Montreal, 2019.
- English and French courses, 2019-2021
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