Mostafa Safarian Beromi

As a Digital Marketer, I have been working for over 6 years of experience in developing digital marketing campaigns. I have had an experience in SEO, Email Marketing, PPC (Google AdWords and Facebook Ads), campaigns' design and implementation, preparing Digital Marketing Report, Collaboration and team working in the Marketer team.

Digital Marketing Manager                              Narvan Startup Studios                            Mar 2022 – Oct 2022

• Designed and implemented local digital campaigns to raise brand awareness in 3 months
• Designed, implemented, and optimized PPC ads in Local platforms and created display advertising campaigns to increase brand awareness and reach target audiences in 4 months
• Collaborated closely with the Business Developer to monitor, measure, and mitigate digital communication strategies across all channels
• Collaborated with the cross-functional teams (SEO and Content, Design, Social media, and Performance marketing teams) for performance reviews, goal setting, and appraisals
• Built and implemented SEO strategies and techniques to drive organic traffic, created a WordPress blog, and conducted keyword research in the “investment field” then produced and published around 60 SEO content to increase 25% of website traffic in 5 months
• Generated monthly performance review reports to managers to achieve KPIs and improve ROI

Digital Marketing Manager                              Ketabland                                                      Mar 2021 – Mar 2022

• Executed a comprehensive digital communications strategy, enhancing user engagement and increasing followership across social media and website channels
• Collaborated with departmental staff to foster a collaborative approach to digital communications, contributing to various channels, including the blog
• Implemented an SEO strategy and competitor analysis in the "English book" field
• Published 700+ contents, resulting in a remarkable 500% increase in organic users in 17 months
• Monitored and analyzed SEO performance using tools such as SEMrush and Google Analytics to ensure content engagement and design impact
• Played a crucial role in content creation, including copy, graphics, and videos, leading to a cohesive and compelling digital narrative on Instagram, achieving a follower increase to 15K through 3 successful influencer marketing campaigns
• Maintained and optimized content calendars, ensuring timely and strategic information dissemination and created daily posts on Instagram to reach 10% sales in 10 months

Marketing Technology Manager                               Zhaket                                                  Apr 2020 – Mar 2021

• Designed and implemented 16 + digital campaigns to increase sales by 540% in 8 months              
• Attracted 3100 leads (students) in the Online WordPress Student Camp in 3 months
• Executed and optimized paid advertising to reduce Cost per Click (CPC) by 65% in 6 months
• Implemented and optimized Email Marketing workflows to Increase conversion rates on abandoned carts by 16% and retention rate by 25% in 6 months
• Optimized UX and reduced the exit rate by 10% by performing A/B testing, optimizing landing pages, analyzing user behavior, and improving website usability
• Measured and analyzed key metrics, generated reports, and provided insights to support data-driven decision-making and the results of digital marketing campaigns (ROI and KPIs)

SEO Manager and Marketing Specialist                 Sam Sir Travel Agency                    Mar 2019 – June 2020

• Designed and implemented campaigns to increase sales of luxury tours by 20% in 9 months
• Conducted keyword research files in the “luxury tours” to create a Content and SEO strategy
• Edited website and published 300+ contents to enhance clarity, relevance, and alignment with communication goals and reach the 7 luxury tours to the top rank on Google in 8 months
• Actively contributed to the promotion of Corporate Special Events and trade shows, leveraging digital channels to achieve a notable 20% increase in user reach and engagement
• Implemented and optimized SMS Marketing to increase retention rates by 15% in 9 months

Content Manager and SEO Specialist                      Safarestan Travel Agency             Mar 2017 – Feb 2019

• Coordinated comprehensive marketing and advertising campaigns, effectively promoting events and corporate initiatives to raise daily flight ticket sales by 4800% in 26 months
• Segmented customers for Email Marketing campaigns to raise open rate by 11% in 12 months
• Published more than 500 SEO content and implemented Technical, On-page, and Off-page SEO
• Reached the 4th rank on Google in “flight ticket” and increased 20% of traffic in 12 months
• Optimized CPC in Google AdWords to raise conversion rate by 22% on “flight ticket” in 4 months
• Attracted 3000 leads (flight ticket buyers) from a “Travel to Mars” online campaign in 7 days
• Prepared comprehensive reports for all-digital channels, offering insights and analytics to evaluate the effectiveness of digital initiatives by great presentation skills

IEP Bridging Program in Marketing stream |York University, Canada (2024)

ELT Bridging Program (Verbal and Written Business Communication) | by TDSB, Canada (2023)

Bachelor of Information Technology Engineering | Azad University, Iran (2014)

Google Analytics (GA4), Facebook Ads, Google AdWords, Copywriting | by LinkedIn Learning (2023)

Fundamental of Digital Marketing Training | by Google Garage, Email Marketing | by Courera.org(2022)