Muhammad Adeel Jaweed

Dynamic result-oriented Marketing professional with experience in leading global brands in top tier Consumer Packaged Goods across multiple geographies. Experience in working with global companies such as Sobeys, Nestle, Coca Cola & BGIS. Seasoned member of leadership teams with responsibility to formulate corporate objectives. 

EMPLOYMENT EXPERIENCE 

Specialist Business Insights

Sobeys INC. Toronto, ON                                                                                                                                             Aug 2022-Present

(Leading Retailer in Canada) 

• Coordinates a wide range of data from our internal analytics teams and external partners to evaluate performance of various initiatives.
• Regular reporting is provided to the business using many advanced data visualization and analytics tools including Tableau, SAS, Salesforce, SAP BW, PowerBI, and others.
• Collaboration with various partners such as Nielsen, IRI, Deloitte, Geomedia, Environics, and others, provides additional support and depth of resources to successfully drive performance.
• Evaluation and calculation of ROI of various Digital Campaign run by the company.

Digital Strategist

Najmark Media Solutions Inc. Toronto, ON                                                                                                           May 2020-August 2022

(Working with SMEs) 

• Strategic refocusing for companies through the enablement and support of digital transformations.
• Development and enhancement of eCommerce capabilities.
• Executing the development of global online marketplaces through social media platforms.
• Working as a focal point for Corporation’s digital media planning, scheduling, and its analysis. 
• In addition, developed and explored new business opportunity.
• Experience in Amazon Search tactics to increase sales & visibility. 

Sourcing Administrator

BGIS (Brookfield Group of Integrated Solutions) Toronto, ON                                                                    Jan 2020-May 2020

(Facility Management Company) 

• Continuous improvement of procurement procedures & processes.
• Prepare purchase orders for sales and inside sales team.
• Dealing directly with both distribution and vendor community; track orders and ensure timely delivery.
• Work closely with Inside Sales, Account Managers and System Engineers to determine solutions which best meet client needs.
• Assisting in management of various categories and their RFP and contract development.
• Manage standing offer negotiations, performed qualitative analysis, vendor price sensitivity and scenario analysis.
• Manage supplier selection process and optimize supplier performance including contract compliance, KPI management and reduction in total cost of ownership.
• Manage the planning and launch of RFIs and RFPs for category spend.

Digital Marketing Specialist 

CellnTell Distribution Toronto, ON                                                                                                                           Feb 2019- Dec 2019

(E-Commerce Company) 

• eCommerce Fulfillment; Ensuring order fulfillment; Coordinating with the resellers for online order queries and handling disputes.
• Working as a focal point for Corporation’s digital media planning, scheduling, and its analysis. 
• Warehouse Inventory Management, ensuring the ePlatforms are equipped with correct inventories.
• Ensuring correct pricing for digital campaign and build pricing plans for resellers.
• Managing monthly campaigns for sales with MQ Technologies (Digital Agency).
• Building new sales avenues through Amazon & eBay stores.

Strategic Sourcing Analyst

BGIS (Brookfield Group of Integrated Solutions) Toronto, ON                                                                    Jan 2018- Dec 2018

(Facility Management Company) 

• Performed complex data analysis and built statistical models (i.e. ROI, supplier scorecards, internal vs. outsource and business case development for new spend management opportunities).
• Worked on the Spend Analysis of Elevators, Fire & Life Safety Services, HVAC & Snow Cleaning. 
• Managed supplier selection process and optimize supplier performance including contract compliance, KPI management and reduction in total cost of ownership.
• Networking with a variety of internal and external stakeholders.
• Managed the planning and launch of RFIs and RFPs for category spend. 
• Conducted Annual & Quarterly Annual Spend Analysis. 

Digital Research Analyst                                                                                                                                               Jun 2017-Dec 2017

MQ Technologies Toronto, ON                                                                                                                                                                                                                                                                                                                                                                                                                               

(Digital Solution Company) 

• Supported clients to build their digital ecommerce eco- system and help them to go digital. 
• Worked on the project of Ask for Task App which was built to bring Askers and Taskers on the digital eco- system. 
• Worked on the qualitative and quantitative research methodologies to understand the customer needs.
• Administered market insights for the clients and come up with the strategic solutions for the stake holders.
• Supported team in pitching the new clients through in-depth research and analysis done on the organization and its competition. 

Market Insights Manager

Dubai Cooperative Society Dubai, UAE                                                                                                                                                                                                                                                                                                                                                                           Sep2012- Feb 2017

(Frozen Food Company) 

• Led and developed competitive analysis of Frozen Chicken Category and achieved 30% growth in 2016.
• Initiated market segmentation study and presented findings to the CEO and Management for New Product Development and launched “Kids Range products”.
• Managed Social Media of the company via Facebook, Twitter, SEM, and SEO. 
• Increased category growth by 25% after conducting consumer research including focus groups, usage and attitude studies, and shopper behavior research. 
• Worked with the third-party agency and increased 10% of the product SOS, Visibility and Availability.
• Initiated first In-store cross activation promotion with global leading brands such as Knorr resulting in 8% of category sales.
• Facilitated RFP, RFI process, analyze category spend, vendor price sensitivity and scenario analysis, review vendor profile and quotations and recommend for award.
• Liaised with Procurement and legal to finalize contracts.
• Annual contract and vendor performance review.

Assistant Brand Manager

Nestle Dubai, UAE                                                                                                                                                  Jul 2009- Sep 2012

Nestle Waters 

• Improved strategic positioning of Nestle Pure Life via various competitors, target audience and Brand Health indicators analysis done through Nielsen Retail Audit Data. 
• Successfully delivered cross activation promotion with other Nestle Brands and increased the sales of Nestle Pure Life 600 ml bottle by 15%.
• Ensured that all marketing plans tied in with the established business goals.
• Provided recommendations for pricing and product portfolio strategy.

Retail Division Head (Nestle Pure Life Pet Bottles)

• Delivered 25% Volume growth for Nestle Pure Life PET Bottles.
•  Managed key accounts such as Carrefour, Spinneys & Hyper Panda and increased the Share of Shelf by 10%.
• Closed the year ahead of volume share target.

EDUCATION

Digital Transformation Strategy- Boston University                                                                                                                         2020

• Digital Matrix for Business Transformation

Sales and Marketing Diploma - Humber College, Toronto, Canada                                                                                            2017

• Project Management (35 Hours of in class training), Business Communication, Digital Marketing

M.B.A – Lahore School of Economics                                                                                                                                                      2006

• Brand Management, Market Research, Consumer Behavior

BBA (Hons) – Lahore School of Economics                                                                                                                                            2005

• Strategic Management, Marketing, Corporate Finance, Marketing Management, Investments