About Niamh Heaney:
I am a skilled marketer with over 6 years experience with a talent for generating leads and driving results. Through my ongoing content and competitor analysis, I conduct extensive keyword research using tools like SEMrush to stay ahead of the curve. I thrive on A/B testing landing pages, emails, and advertisements, while adhering to KPIs to ensure the best possible outcomes.
I'm passionate about measuring, tracking, and optimizing all content and marketing campaigns to drive maximum engagement and results. Whether it's content marketing management, interviewing subject matter experts, or community management, I'm dedicated to bringing creative and impactful ideas to life.
Experience
I am a digital marketing manager with six years of experience in inbound and outbound marketing, working with clients in regulated industries such as cybersecurity and food and beverage. My skills include keyword research, SEO strategy, content and competitor analysis, and lead generation. I am also experienced in managing external agencies and stakeholders for media buying, advertising, and marketing, as well as social media and influencer management. I have excellent content writing, presentation, and organizational skills, and I am an effective team player.
Education
I have a first class honors degree in Marketing and Advertising from the South East Technological University in Ireland.
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