About Nily Nazemzadeh:
I am a Product Manager with a strong background in analytics. I bring in data informed decision making in every step of the way to make sure we are focusing on the right priorities with every new feature/ request to shape the product vision.
Experience
Experience:
TELUS Digital - Product Manager
Vancouver, BC, Canada October 2021-Present
- Identify, analyze, propose and prioritize high impact business opportunities.
- Designing the road map for the customer eligibility experience leveraging web analytics and voice of customer data.
- Drive cross functional alignment for strategy and deliverables.
- Plan frequent demos and execute end to end testing to ensure products meet quality goals
- Leverage A/B testing and experimental design to consistently optimize the experience for our customers
Best Buy Canada -Business Analyst II
Vancouver, BC, Canada October 2020-2021
- Leveraging deep dive analysis to highlight user pinpoints and opportunity areas
- Partnering with product manager and UX team to estimate the value / benefit of new initiatives using analytics to make sure we are always working on the most valuable stories
- Using analytics and UX testing to shape the road map based on customer needs and user pinpoints.
- Identify customer pain points and site optimization opportunities by doing deep dive analyses, integrating web behavior data with voice of customer data (survey data, NPS, social media, etc.)
- Quantify the financial and customer experience impact of new site features and optimization initiatives by executing AB testing and multivariable testing.
Shaw Digital Communications-Business Analyst
Calgary, AB, Canada
May 2018 – December 2020
- Attending meetings regularly with, Product Management, Marketing, and pricing teams to discuss new launches, business cases and customer pain points
- Leading the development of regular hypothesis-based A/B testing opportunities, analyzing results, and enhancing the user experience accordingly.
- Journey mapping, defining KPIs and building dashboards to make the real time digital data available for the team.
Education
Education:
University of Calgary / Bachelor of Computer Engineering:
Graduate level courses:
- Information Visualization (Data Analytics)
- Human Computer Interaction (UX)
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