Olayinka Fadipe

18 years continuous professional experience adding value across multiple positions at Procter and Gamble including Sales, Sales Operations, Market Strategy & Planning, Finance, Inventory Management etc. Multiple awards including P&G President Award, 10x Power of You, 2x Long Term Incentive Award. 

WORK EXPERIENCE

Procter & Gamble; Multiple Locations                       2014 - present

Director, Retail & Store Operations                            2023 - present

• Optimized a $16M merchandising budget and influenced 3rd-party CEO/COO to stock 2.5M units, adding +$4M to customer sales forecast.
• ​​Developed and executed operations strategy across 20,000+ stores, boosting on-shelf availability +200bps, sales +350bps, profit +550bps, and market share by +20bps.
• Influenced adoption of smart inventory practices, cutting phantom/non-performing stock by 350bps and raising fast-turn in-stock by +450bps.
• Synchronized 3rd-party coverage for product conversions, recovering 2-3 weeks and driving +2-3% sales versus pre-reset run rates.
• Boosted compliance +15% with $12M in annual sales growth through updated display strategy.
• Created an 18-page onboarding playbook for Dollar General Supply and Store Operations, used to support 5 new hires and 8+ executives.
• Enhanced performance for 20,000 stores by maintaining stakeholder dashboards with real-time algorithms to identify, root cause, and resolve out-of-stock and inventory anomalies. 

Director, Sales, Corporate Market Strategy & Planning         2022 - 2023

• Activated commercial strategy across 20 countries and 4.9M stores, expanding tech-assisted selling to drive +5% wholesale growth and +$40M sales in 50% of countries.
• Enabled 75% of enterprise markets to grow total distribution, 62% to grow sales via updated display strategy, and 50% to increase brand numeric contribution.  
• Closed assortment gaps with a $35M opportunity in Top 10 markets by implementing Storefix in HFS using image tech to scan shelves and generate orders. 
• Transformed forecast discipline across 20 countries through effective gatekeeping and management of Country/Sales leaders, achieving +200bps sales delivery.
• Achieved 80% survey favorability (+100bps vs prior year; 78% participation) by partnering with Country sales teams on regional culture and simplification plans. 
• Directed monthly, quarterly, and annual senior management reviews, including Executive Board, AMA Sales Leaders, and annual Sales Leadership Summit.

National Sales Director, Distributor Operations             2019 - 2022

• Consolidated 14 underperforming distributors into a single cash-sufficient National Distributor model, yielding 116% sales vs. the STAR target. 
• Coached and promoted 6 direct reports to senior roles, achieving 89% employee favorability and 100% sales participation.
• Doubled direct store coverage from 100,000 to 200,000 stores and implemented loyalty programs, driving +57% wholesale channel growth.
• Achieved +8% on-time, in-full delivery by building distributor capabilities and improving retail service from regional distribution centers. 
• Delivered +900bps sales growth, +250bps share, and +720bps numeric distribution by partnering with distributors to disrupt Southwest Nigeria operations via new coverage tools. 

Key Account Executive, Distributor Operation              2018 - 2019

• Generated $74M annual sales through a +19% coverage expansion and team capability improvements while coordinating wholesale channel strategy. 
• Designed and launched telesales program for the Top 13 wholesalers, boosting brand selection and delivering +5% wholesale sales growth.
• Executed Ariel laundry relaunch, reversing 5 years of decline; channel sales rebounded +11%, pre-launch distribution achieved in 90 days, with bulk sizes driving +19% growth.
• Improved Gillette Grooming profitability by implementing incentive-based distribution programs, growing distribution points +18% and sales by 1.7x pre-run rates.

Senior Manager, Category Market Strategy & Planning         2016 - 2018

• Grew household penetration and Oral Care sales +11%, reaching 26pts global share 6 years post-launch by designing and activating strategic plans. 
• Achieved +700bps numeric distribution and 86% coverage across Nigeria stores by operationalizing the on-shelf availability toolkit. 
• Drove +46% invoice productivity and +27% sales expansion through a +20% growth 
• Reduced customer complaints by 20% and improved operational compliance. 

Key Account Manager, Distributor Operations, Channel Sales Delivery                                                                                2014 - 2016

• Directed distributor capabilities to profitably cover 10,000 stores, achieving 80% physical coverage; the North Central distributor grew +7% and was recognized as a growth engine.
• Trained 18 multi-functional distributor team leaders on end-to-end supply chain/store operations.
• Delivered +8% ahead of channel targets while strengthening top supermarkets. 

Prior Experience: Procter & Gamble (P&G), Category Cost Analyst, Transport & Warehousing Analyst, Trade Receivables, Warehouse Technician, Stock Transport Leader

Yaba College of Technology, Lagos, Nigeria

Higher National Diploma, Mechanical & Production Engineering

Yaba College of Technology, Lagos, Nigeria

National Diploma, Mechanical Engineering