Olivya Leblanc

Wildflower Goods  / Sales and Marketing Specialist

April 2023 - August 2024  Kensington Market, ON

• Led social media management, creating engaging content for brand identity, including creating engaging and beautiful photo/video content as well as website photos.
• Strategized impactful email communications to foster lasting customer connections.
• Managed community interactions and addressed concerns on multiple platforms.
• Optimized inventory for visual appeal, expanding business networks through new wholesaler negotiations.
• Contributed to Wildflower Goods' growth with a mix of creativity and strategic relationship-building.

BeadFX / Marketing Director + Teacher

May  2022 - January  2023,  Toronto, ON

• Developed comprehensive marketing strategy and campaigns, resulting in a 22% increase in revenue within a quarter.
• Established and executed an integrated digital marketing plan to maximize reach, awareness and engagement of target audiences, increasing brand recognition.
• Conducted rigorous market research in order to overhaul the brand and refresh their brand identity

King Ursa / Content Creator - Contract

January 2019  - June  2019,  Toronto, ON

• Created engaging, original content for blog posts, social media posts, newsletters, and other marketing collateral, which increased organic website traffic to client websites.
• Developed content marketing strategies that targeted key audiences to optimize user engagement, leading to an increase in average website navigation duration.
• Compiled content and research, collaborating with creative teams to produce creative designs and campaigns that generated positive customer feedback and increased social media followers.

Harvest Moon Designs  / Owner/Artist

September  2018  - Present,  Toronto, ON

• Started my own jewelry brand and created an online community where I successfully sold my jewelry for several years
• Created and styled several photoshoots to promote my jewelry, while honing my jewelry photography skills. 
• Developed a brand voice through copywriting and social media posts to connect with my niche audience.

Hazelwood & Co  / Owner/Photographer

February  2013  - Present,  Toronto, ON

• Experience photographing several hundred weddings, engagement, family photoshoots + more
• Managed several clients while balancing their needs and staying attentive to excellent customer service
• Produced beautiful heirloom images that clients will treasure while also bringing a creative flair to their shoot.

Humber College  / Bachelor’s Degree in Creative Advertising

September  2015 - December  2019,  Toronto, ON