Olly Poltoratska

With 5+ years of design experience across diverse industries, I have established myself as a result-driven professional adept at delivering mobile-first design solutions by implementing various design methodologies and advocating for user-centered design practices and accessibility. My track record demonstrates consistently delivering impactful web and mobile applications, contributing to enhanced user engagement, improved usability, and overall business success. Leading a range of digital projects through the entire product lifecycle, I emphasize UX research and a data-driven approach.

Digital Product Designer, Embassy of Ukraine Dec 2022 – Sep 2023

• Led the development of the digital strategy, website, and visual identity, resulting in a 3x increase in community engagement and event participation.
• Conducted user research and implemented design solutions, contributing to a community growth of 600+ followers.

Product Designer, Zencity May 2021 – Jul 2022

• Redesigned mobile app for iOS and Android, increasing user engagement by 10% through a new design system based on human-centered design principles.
• Enhanced 5+ features using user retention analysis, aiding 350+ clients in budget decisions with agile methodologies and continuous delivery models.

Brand & UI Designer, AppsFlyer May 2019 – Apr 2021

• Revamped the UI and brand identity, leading to a 25% increase in web traffic through heuristic analysis, A/B testing, and user feedback.
• Created and maintained a responsive design system, reducing time-to-market for new projects by 40%.

UX/UI Designer, HodlCredit Aug 2018 – Jan 2019

• Enhanced website functionality and user experience through user research, wireframing, prototyping, and usability testing.
• Integrated an intuitive loan calculator, leveraging stakeholder feedback, resulting in a 15% boost in platform engagement.

Visual Designer, Publicis Ukraine Dec 2016 – Jan 2018

• Created promotional websites for 4 digital ad campaigns, achieving a 31% conversion rate.
• Conducted user interviews and developed user stories, synthesizing ideas into final ad promotions.

Digital Designer, eldorado.ua Aug 2015 – Jul 2016

• Redesigned the e-commerce website, delivering wireframes and a new UI kit, resulting in a 40% increase in mobile conversion rates.
• Designed email newsletters, ad banners, and landing pages, leading to an 18% increase in Clickthrough Rate (CTR).

Junior Digital Designer, Tribal DDB Ukraine Mar 2015 - Jul 2015

• Developed an interactive brand promotion platform focusing on UI design and user flows, resulting in a 20% boost in sales.

SKILLS

Design & Research:

• User Experience (UX) Design, User Interface (UI) Design, Visual Design
• Prototyping, Wireframing, User Flows, Design Systems
• Design Thinking, Accessibility Standards, iOS and Android patterns
• User Research, User Testing, User Interviews, Usability Testing

Tools:

• Figma, Miro, Adobe Creative Suite (XD, Photoshop, Illustrator), Zeplin, Sketch, Invision
• Hotjar, Amplitude, JIRA

Other:

• HTML, CSS, JavaScript (basic understanding)
• Agile Methodology, Data-Driven Design

M.S., Artificial Intelligence, Donetsk National University, Ukraine
B.S., Computer Science, Donetsk National Technical University, Ukraine