Pankhil Singh

Digital Analytics, Product Management, eCommerce

I lead the intersection of digital product strategy and advanced analytics. With a uniform career path with Fortune 500 organizations like, Walmart, Honda, and HPE, I specialize in building the digital analytics and measurement frameworks to help them scale.As a Sr. Product Manager Digital Analytics, I don’t just manage tools; I manage the value derived from data. I have a proven track record of transforming "raw metrics" into actionable product roadmaps, leveraging deep expertise in Adobe Analytics, Power BI, and Google Marketing Platform to optimize the customer journey and maximize ROI.My top skills:Actionable Strategy: By bridging the gap between technical data science and executive decision-making, ensuring every product feature is backed by a measurable "why."Test and Learn: Architect enterprise-level A/B testing and personalization programs (Adobe Target) that directly impacts on conversion and retention.Leadership: Building, mentoring and coaching high-performing teams, fostering a "data-first" mindset across cross-functional product, marketing, and engineering pods.Core MarTech Stack: Adobe Analytics, Google Analytics 4, Power BI, SQL, Adobe Target, Salesforce, and Agile Product Management.

As a focal point of contact, I own digital analytics from product management standpoint to improve friction or drop off points for UI/UX behaviour and responsible for elevating from traditional to modern and unified clickstream data by delivering web analytics reports and dashboards to help stakeholders in acquisition, engagement, retention and conversion of customers on Rona digital properties while also performing experimentation (A/B and multivariate tests) for personalization across various channels.