Patrick Moore P

Patrick Moore

Kitchener, Waterloo

This professional is in active search of jobs

engineering Freelancer

About me:

I am a highly effective communications professional with exceptional writing, editing, speaking,
technical and promotional skills. I am a creative, innovative presenter, teacher, instructor, trainer
and coach.I have a proven track record in many communications and technical competencies.

Education:

University of Waterloo, Waterloo
Bachelor of English Literature (Honours)
1989 - 1994

Conestoga, Kitchener
Communications / Journalism
1989 - 1994

University of Toronto School of Medicine
Knowledge Translation Certification
2012

Experience:

I am a highly effective communications professional with exceptional writing, editing, speaking, technical and promotional skills. I am a creative, innovative presenter, teacher, instructor, trainer and coach.
 

EXPERIENCE

2021 – PRESENT
INTERIM MANAGER, COMMUNICATIONS, ST. MARY’S GENERAL HOSPITAL
* Interim Communications Manager for St. Mary's General Hospital, a national leader in patient safety and outcomes. Core programs at St. Mary’s include a regional cardiac care centre, surgical services, emergency, medicine and respiratory care, including a Level One Centre for thoracic surgery
* Leads strategic direction and day-to-day operations of the Communications Department
* Demonstrated excellence in strategic communication planning and execution, media relations, reputation management, brand building, internal and external communications and social media marketing, as well as community, stakeholder and employee and patient relations
* Works collaboratively with Hospital leadership, staff and physicians to develop and execute communications strategies which support the Hospital’s strategic direction, mission and vision
* Provides counsel, speech writing and media interview preparation for hospital leaders and spokespersons.
* Acts as Hospital spokesperson when required
* Manages media relations
* Maintains the corporate website, intranet and Twitter and Facebook accounts.
* Writes and designs internal and external communications
* Plans and executes community education events and media events

2020 – PRESENT
SENIOR PUBLIC AFFAIRS SPECIALIST, ST. JOSEPH’S HEALTH SYSTEM
* Strategic communications advisor for SJHS (including multiple hospitals, LTC homes and other healthcare related stakeholders) working closely with CEO to develop strategy
* Works with key system members to develop strategy, direction, purpose, tone, method and style of communications for the System
* Responsible for ensuring communication strategy aligns with member organizations
* Liaises with multiple Ontario (and international) municipalities on marketing, communications and health care strategy
* Supports System CEO in being up-to-date on current media coverage related to healthcare relevant to the work of the System, including doing regular and when appropriate daily updates
* Tailors different materials for distinct audiences, quickly and effectively develops key messages, news releases, media presentations (traditional and multimedia)
* Proactively sources, crafts and develops media stories that achieve local, provincial and national attention
* Responsible for website creation, strategic direction, creative design, coordination and accuracy
* Responsible for social media strategy, coordination, tone, platforms, posting and monitoring

2016 – 2019
DIRECTOR OF COMMUNICATIONS/MARKETING, SOUTHBRIDGE CARE HOMES
* Mentored and lead a team of six responsible for communications and marketing (digital and traditional) to more than 3,400 employees
* Created and implemented a multi-year strategic communications program across the organizations and 37 satellites
* Acted as the primary contact for media relations (Globe and Mail, Toronto Star, CBC, etc.)
* Developed government relations documents and led team dealing with provincial and federal government issues
* Developed, wrote, edited and distributed content for a wide range of communications products, from press releases, announcements/speeches to various reports
* Led the generation of online content that engaged audience segments and led to measurable action
* Put communications vehicles in place, creating momentum and awareness, as well as testing the effectiveness of communications activities
* Managed the development, distribution, and maintenance of all print and electronic collateral including, but not limited to, print, video, social media and website
* Tracked and measured the level of engagement throughout the network over time
* Coordinated and organized annual meetings that engaged Southbridge's discreet audiences
 

2012 – 2016
COMMUNICATIONS DIRECTOR, ONTARIO STROKE NETWORK
* Produced and implemented detailed strategic communications plans for the provincial organization
* Developed a strategic communications plan for stroke and dementia
* Increased social media participation and viewership by more than 1,800%
* Acted as the primary contact for provincial media relations (Toronto Sun, Globe and Mail, Toronto Star, CBC, etc.)
* Developed, wrote and distributed content for a wide range of communications products, from press releases, announcements/speeches to various reports
* Conducted regular assessments of the public environment to identify external decisions or processes that might require a strategic response
* Designed, developed and implemented a strategy for the creation of new web presence (website, social media, etc.), including writing/revising content and maintenance 
* Managed a team of diverse communications professionals and kept on task, meeting tight deadlines on multiple competing projects
 

2009 – 2012
KNOWLEDGE TRANSLATION OFFICER, ONTARIO PROBLEM GAMBLING RESEARCH CENTRE
* Acted as the primary contact for media relations (Globe and Mail, Toronto Star, CBC, etc.)
* Produced and implemented detailed strategic communications plans
* Developed, wrote and distributed content for a wide range of communications products, from press releases, announcements/speeches to various reports
* Developed the strategic process for the Problem Gambling Conceptual Framework (ask me more!)
* Conducted regular assessments of the public environment to identify external decisions or processes that might require a strategic response
* Led the continuous improvement of the website, including writing/revising content and maintenance, surveying users
* Prepared stakeholder-friendly summaries of research findings in relation to identified topics and/or themes
* Produced and implemented detailed Knowledge Translation plans
* Spearheaded Knowledge Translation awards, from solicitation process to project management of funded research
 

2003 – 2009
DIRECTOR OF COMMUNICATIONS, CANADIAN PLASTICS INDUSTRY ASSOCIATION
* Developed and implemented national/internal communications and marketing programs that were extremely successful in defining the benefits of plastics and deflecting negative views (i.e. BPA)
* Acted as the primary contact for media relations, including print, web and television
* Led multiple time-sensitive projects for CPIA and other associations, involving traditional and new media
* Created and supervised the implementation of strategic marketing and communications plans, including the use of print and new media
* Developed system for integrated communications message between members, Board of Directors, staff and other stakeholders
* Created articles, releases, etc. representing the national association to media and other stakeholders
* Developed association’s 20+ websites, helping to populate the sites with content from a wide variety of sources
* Increased page views and unique visitors for association’s websites by 850%
* Created dynamic and effective speeches given by association President and CEO to numerous, varied constituencies
* Expanded press coverage, wrote press statements (achieved excellent track record in writing and placing press releases)
* Produced association’s Annual Report and many other communications and marketing documents
* Cultivated ideas and edited articles and publications to promote the association’s initiatives
 

2000 – 2003
DIRECTOR OF COMMUNICATIONS, CANADIAN NEWSPAPER ASSOCIATION
* Spearheaded North America’s largest media survey, ComBase, measuring in excess of 400+ individual Canadian markets and providing insightful data on cities, towns and villages across the country (the study provides consistent and accurate, market-by-market information to assist in the buying and selling of community newspaper advertising space)
* Created communications and marketing strategies to represent community newspapers and the association to various stakeholders, the media and government, both provincial and federal
* Developed the content, design and upkeep of the association’s websites, including an online system for newspaper advertising that helped to generate large new revenue streams
* Supervised all outgoing communications and marketing in all formats, including new and social media
* Created and populated the association newsletter, various e-bulletins, marketing materials and website
* Represented the association at trade shows, regional meetings, Board meetings and other functions
* Produced and wrote eye-catching printed pieces: newsletter, annual reports and brochures 
* Established an effective database and launched an e-mail campaign to inform stakeholders of various association initiatives
* Saved thousands of dollars by typesetting printed pieces on desktop-publishing system 
 

EDUCATION

2012
KNOWLEDGE TRANSLATION CERTIFICATION, TORONTO SCHOOL OF MEDICINE
1994
JOURNALISM DEGREE, CONESTOGA
1994
BACHELOR OF ARTS, ENGLISH HONOURS, UNIVERSITY OF WATERLOO
 

SKILLS

* Experience and proven track record in training, teaching and mentoring, both in-person and online
* Proven traditional and digital communications and marketing abilities, including taking initiative in online and new media content and delivery
* Leading Teams – Leads and supports the performance of teams towards achieving excellent results
* Strategic Thinking and Visioning – Links long-range vision to daily work, ensuring alignment with strategic direction, and develops and inspires commitment to a vision of success
* Networking and Relationship Building – Establishes, sustains and fosters professional contacts to build, enhance and connect networks for work purposes
* Planning and Organizing – Develops, implements, evaluates and adjusts plans to reach goals while ensuring the optimal use of resources
* Initiative – Identifies and deals with situations and issues proactively and persistently, seizing opportunities that arise
* Communication – Listens to others and communicates effectively, fostering open communication
* Proven media relations skills (experience in setting up and running events, skilled at writing, editing and researching content for both written and new media outlets, etc.)
* Experience and proven track record in web design, programming, content management programs and delivering targeted, interactive and creative content to new media portals
* Experience in writing articles, releases and dealing with Board Members, large company owners, government, etc.
* Experience in working on both team and individual projects
* Strong experience and skills in all Microsoft Office software, including Word, Excel, PowerPoint, Outlook, Project, Visio, etc.
* Strong experience and skills in most major graphics and layout software, including InDesign, Photoshop, Illustrator, Dreamweaver, Quark and illustrator (CS1-CC2021).
 

REFERENCES
* Available upon request.

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