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Paulina Szymanska

Paulina Szymanska

Growth and Performance Manager

Marketing / Advertising / Public Relations

Montréal, Montréal

Social

1 Followers

About Paulina Szymanska:

Digital expert with 10+ years of relevant marketing experience. Developed meaningful experience in paid advertising and growth strategies. Became familiar working with performance marketing metrics like CPC, CPA, CAC, LTV or ROAS. An analytical mind with strong understanding of the underlying data and methodologies used to inform decision-making and drive performance management.

Experience

Growth Consultant January 2023 - ongoing remote 

• Go-To-Market Strategy & Plans 

• Paid Media (Google Ads - Search, YouTube, Display | LinkedIn ads | FB&IG ads) 

• ABM (Strategy & Implementation) 

• Email Marketing & Automation 

• Budget Forecasting 

• Clients: Full Funnel Growth (subcontracts: Discovery Education, FLIR Teledyne, Muso.ai, InMode), Epiq Solutions, Xiphos

 

Divisional - Growth Marketing Agency for Startups 

Head of Growth Marketing - Fractional 

June 2022 - October 2023 remote 

• Client: Samba TV, a DaaS Startup 

• Growth strategy & campaign operation • +173% increase in leads (demo request) | +160% increase in MQLs in 4 months

 

Trolley - FinTech Startup (B2B) 

Growth Marketing Manager 

June 2022 - February 2023 Montreal, Canada 

• Strategized & Implemented the ABM program (cross-channel approach) 

• Improved the quality ratio (leads to MQLs) from 8% to 16% in 5 months 

• +67% increase in conversion on Google Search (demo, signups, new lead) with 18% lower budget 

• Testing (ICP: targeting & messaging) 

• Use of Buyer Intent Data (G2) to reach high intent prospects at their different buyer stages 

• Responsible for budgeting and forecasting (CPL, CPO, Ops created estimates)

Education

Master in Commerce (MCom) - Distinction ICHEC Brussels Management School September 2011 - September 2013

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