Percy Anane-Dwumfour

As a multidisciplinary creative blending movement, culture, and storytelling at the intersection of art, athletics, and identity. He has directed movement for global brands like Puma and PetSmart, worked with artists across the UK, Ghana, Nigeria, and North America, and taught rhythm and body fluidity to the Toronto Raptors in partnership with Masai Ujiri’s Giants of Africa. As founder of Plantain Campaign, his vision is to craft stories that inspire people to move different, think different, and see themselves differently.

For the past decade, I’ve built a career rooted in movement, media, and storytelling — performing, teaching, and directing projects that inspire connection through creativity. Over time, I realized what truly drives me isn’t just the art itself, but the architecture behind it — understanding why creative ideas work, how they resonate with audiences, and how they can scale. That realization is what’s led me to pursue this next chapter: transitioning into a full-time role as a Creative Strategist.

In my work as a creative director and choreographer, I’ve learned to read audiences intuitively, manage large-scale productions, and collaborate cross-functionally with brands and talent. I’ve directed content that’s reached global audiences, advised teams on how to express identity through visual language, and designed narratives that merge emotion with execution. These experiences have given me the strategic foundation to ideate, pitch, and produce campaigns that don’t just look good — they perform.

2020-2021

Certificate

Art & Design Fundamentals

Centennial College

2013-2015

Advanced Diploma

Architectural Technology

Humber College