Peter Fingland

A Marketing and Communications Professional with experience in retail marketing and branding. A graduate of Business and Marketing from Algonquin College and the Honours Bachelor of Communication program at the University of Ottawa. Both work and academic experience have provided a strong foundation of tools and strategies that can be adapted for success in new work environments.

2017-2023

Store Supervisor and Brand Manager – Vans – Ottawa, ON  

• Supervised and trained a high-performing team of customer-focused associates 
• Made development recommendations which were implemented to assist with associate training 
• Delivered training activities at quarterly store meetings 
• Tracked KPIs to ensure business goals were being met 
• Conducted research to ensure expectations set out by stakeholders were being achieved 
• Built and maintained strong relationships with all stakeholders
• Ensured store marketing and branding reflected the brand's image
• Utilized communication skills to drive and generate growth on social media
• Closely monitored product sales to gather insights on how to refine marketing strategies

• Cultivated successful relationships with retail customers, encouraging repeat business
• Ensured that all clients received excellent customer
• Orchestrated seamless product flow through efficient processing of 30-50 cartoons of stock daily
• Responsible for all in-store marketing and branding

2017-2019 

Business and Marketing Diploma – Algonquin College 

• Gained insight into the creation of marketing plans that will help companies or clients be successful both short and long-term

• Developed market research skills to gain a deeper understanding of the industry and consumers wants and needs 

• Learned practical applications of marketing communication through advertising, branding, and packaging

• Understanding of how to leverage social media platforms for marketing campaigns 

2019-2023

Honours BA, Communication and Media – University of Ottawa

• Studied how to communicate effectively internally and externally in public and private organizations

• Exposed to the latest developments in the field of communication namely digital media, advertising, negotiations, communication strategies, and crisis communication

• Developed a clear understanding of the impact technology and media have on society

• Became proficient in analyzing how information is gathered, produced, and distributed

• Learned key tools to develop strong communication plans, news releases, speeches, and web content