Pramukh Mehra

With over 7 years of dedicated experience in event operations, my journey in this dynamic field commenced alongside my undergraduate studies.
Thriving in an environment that reveres creativity, I find solace in pushing the boundaries and thinking beyond conventions.
My expedition has encompassed a comprehensive spectrum, embracing public and private events, on-floor event orchestration, event marketing and sales, as well as the intricate realms of event production and operations.

Henry Schein One Canada - Marketing Events and Digital Specialist 

Jan 2025- Present

Surrey, British Columbia, Canada

● Lead end-to-end event strategy for the HS1 products- Dentally, Dentrix, Axium and Ascend, delivering 15+ internal and external

events, including flagship user conferences, trade shows, and virtual programs, engaging 250+ internal stakeholders and 3,000+

external attendees.

● Project managed full lifecycle event execution with budgets ranging from $10K to $300K, overseeing vendor management,

speaker coordination, logistics, booth design, shipping, and on-site technical setup and teardown.

● Identified and managed event sponsorship opportunities, negotiated contracts, managed six-figure sponsorship budgets,

executed deliverables, and tracked post-event performance and ROI.

● Collaborated with sales, marketing, and cross-functional teams to build pre-, during-, and post-event nurture programs and

conversion funnels that support pipeline growth and customer acquisition.

● Coordinated user group meetings, community-building initiatives, and ambassador programs while maintaining event inventory,

reconciling budgets, and delivering comprehensive post-event reporting and campaign analysis.

ACEL Power Inc.- Communications and Events Manager 

Jun 2024 - Dec 2024

Richmond, British Columbia, Canada

• Increased LinkedIn followers by 20% in six months through targeted digital campaigns and creating content for the monthly

calendar.

• Managed international boat shows in NAM, APAC, ANZ, and EU regions, resulting in a 25% increase in sales inquiries

and new partnerships.

• Negotiated vendor contracts and logistics, reducing event costs for both Internal events and tradeshows.

• Organized team travel and training, improved onsite efficiency.

CVENT- Sr. Events and Meetings Planner 

Jun 2022 - May 2024

Vancouver, British Columbia, Canada

● Strategized and executed 18+ Tier 1 trade shows and 6+ internal events annually across North America, APAC, and EMEA,

engaging audiences of 800+ attendees.

● Managed event budgets ranging from $25K to $450K per event, implementing cost-optimization initiatives that improved spend

efficiency without compromising execution.

● Developed and maintained strong vendor and venue partnerships to ensure seamless planning, on-site execution, and post-event delivery.

● Enhanced attendee management processes and was recognized with the “Highest Contributor of the Year” award in 2024.

● Partnered with sales to drive a 15% increase in event-driven revenue through structured ROI analysis and pipeline reporting.

Allan Lloyds Group- Sr. Project Associate, Event and Marketing 

Jul 2021 - Jun 2022

Dubai, UAE

● Onboarded sponsors, generating $220K across six major conferences.

● Led logistics and execution for conferences in the EMEA region.

● Managed virtual events using Webex, Zoom, and EventMobi.

● Increased attendance by 45% through digital marketing campaigns.

Exchange 4 Media- Part-Time Event Coordinator 

Jul 2019 – Jun 2021

Mumbai, India

● Produced award shows and annual industry events for PR and advertising agencies.

● Developed and refreshed annual sponsorship strategy (packages, benefits, outreach pipeline), improving sponsor acquisition

and renewals

● Used tools like OBS Studio for event livestreaming on YouTube.

● Managed relationships with key sponsors and high-value attendees

I hold a Post Graduate Diploma in Global Hospitality and Tourism Management from Capilano University (2025, GPA 3.96) and a Bachelor of Journalism and Mass Communication from Indraprastha University (2021, GPA 3.7).[Attachment]
My hospitality and tourism diploma equips me with deep knowledge in guest experience design, service operations, and tourism event management, directly applying to orchestrating immersive trade shows, user conferences, and global activations that prioritize attendee engagement and seamless execution. My journalism and mass communication degree honed my skills in strategic storytelling, media outreach, content strategy, and audience targeting, all essential for event marketing campaigns, sponsorship pitches, digital promotions, and driving measurable ROI through compelling narratives. This educational foundation positions me perfectly for success in experiential marketing and events.