rahul varandani

Global consulting leadership experience with an entrepreneurial mindset and a specialization in Marketing, Strategy and all different genres of Digital. Over the last few years, I’ve had the good fortune of working with some of the biggest brands on the globe in different industry verticals across different geographies & economies. I specialize in the BPO cost arbitrage model and have in the recent past, helped various Hi-Tech Bay Area companies reduce costs and  gain operational efficiencies by transferring their onshore processes to offshore locations. I have built & led big & successful teams & have individually spearheaded conceptualizing, pitching, piloting, scaling & transforming new & existing business models/ products using technology & Digital as a medium. I have grown P&L for various verticals & helped create a niche identity for big brands ensuring revenue multiplication & market leadership. 

As a hobby, I teach digital marketing in MBA institutes & on the personal front, I am passionate about AI/ ML/ AR/ IOT & love to bicycle.

Areas of expertise

Business Transformation, Marketing, Consulting & Strategy

E commerce & revenue models/ BPO/ KPO models

Startup incubation, Business growth & Revenue/ P&L Accountability   

Digital – SEM – Paid & Organic/ SMM/ Affiliate Mktg./ Analytics/ Mobile mktg./ Video virals

RPA & Automation selling/AI opportunity identification and integration

Projects undertaken in - USA, Canada, Europe, South - East Asia                                                 

Client Portfolio – Meta/ Google/ Microsoft, Intel, BMW, Nestle, Coca Cola, Sony, Hewlett Packard, American Express, IBM, Apple

Experience

         VP - Digital Practice BPS                                                 Current position since Aug 2019

 Tech Mahindra                                                                   

Business Transformation consultant

Tech Mahindra is part of the Mahindra Group, a $21 billion revenue company with the soul of a start-up. 

Heading a global DIGITAL consulting practice with leadership and P&L responsibilities, helping clients across the globe evolve & transform their businesses through automation, AI & analytics.

Lead all digital consulting initiatives & create hyper-personalized experience digital strategy and roadmap for clients.

Redefine business models leveraging technology as a medium and identify gaps & solutions in the current business processes of clients.

Lead CX transformation initiatives for key clients through multi-channel orchestration, integrating different customer touch-points and platforms.

Direct the strategic thinking of the team to help clients solve business problems and optimize and prioritize their investments in digital transformation.

                 Group Lead (House Ads, ASO & Lead Lab)                           Jun 2016 – Jun 2019

Accenture                                                                                     3 years

Group Lead – Digital Marketing Initiatives like House Ads, Glam Ops & ASO 

Work for the biggest names in Silicon Valley, helping them multiply their businesses through customer acquisitions, automation & process refinements.

Helped establish & expand a Center of Excellence (COE) for a key client that is the biggest player in the search engine market; the COE is now the central point of contact for product managers of the client, for different marketing initiatives they want to conduct. The COE helps define and execute strategy & brand positioning for different apps/ products & handles various online initiatives to promote the same in-turn multiplying acquisitions & revenue. The COE has established various sub-teams for the client that specialize in lead generation, analytics, app store optimization, customer acquisition & offshore operations; the sub-verticals have now scaled to a team of 500+ people & we are now in fact even handling paid ads for the client’s products on its search engine itself.

Conceptualizing, pitching, piloting & scaling new business models, ensure P&L targets & expansion. Outsourcing existing processes to the Asian market resulting in huge exp. & payroll savings for the client.

Digital brand evangelism, process mapping & consulting

Liaise with teams leading AI, Analytics & Automation & integrate it with different processes

Create a digital marketing approach & strategy for India/ Create budget & split between diff. channels.                Handle Search, Social Media, Google Analytics & other aspects of Internet Marketing.                             Lead all execution and social media properties for Sapient India.                                                              As a hobby, also teach Digital marketing (part-time), in some premium colleges in India.               

EXPERT AREAS - SEM (Search Marketing) [Create qtly. strategy/ Ensuring top positions for relevant keywords/ PPC campaigns in Google Adwords/ Answering, combating negative/ Cont. organic activities] | SMM (Social Media Marketing) [Create the social media strategy & policy/ create evangelists]/ DOMAIN MANAGEMENT FOR SAPIENT GLOBAL [Create domain policy/ Maintain & secure portfolio] | ANALYTICS [Corp. Website Analytics/ Strategy to multiply traffic & leads/ Qrtly. assessment & reporting] | MENTORING/ TEACHING - Teach digital mktg. in MBA Institutes (as a part-time hobby)/ Write course content for institutes/ Help students create case studies/ Grading assignments

Consultant                                                                                   Feb 2010 – Feb 2011

   Evergreen Software Co. (San Jose, CA)                                    1 Year

             ESC is an Internet Mktg. Co. based out of Silicon Valley, with an operations center in India.               

Help create mktg. strategies for key clients, & detail out different digital marketing techniques appropriate for different accounts (following audience presence across channels). 

Also create a team of specialists at low costs in Asia for different accounts, as per the requirement.

               Digital Marketing Head - EU                                                      Apr 2006 - Jan 2010

   Rupiz Media – London                                                                         2 years

Rupiz Media is the Media Agency of Rupiz Infotech, specializing in Digital Marketing, based out of London with a software development backend in India.

EU agency business head responsible for P&L & EU team expansion. 

New business procurement and pitches

Multiplication of revenue with key clients 

          Business Lead                                                                          Aug 1996 - Mar 2006

      TRJ'S-The Rave Junction                                               9 years 8 months

TRJ’S is an entertainment agency specializing in events/promotions, launches, concerts & rallies.

Responsible for business development/ Handling major accounts in auto & electronics sector

Execution of events/ Exhibitions/ Road shows/ Launches/ Promotions/ Festivals

Set designing for studios/ serials/ artist management/ concerts

Car rallies

Masters in Finance and Marketing - NMIMS 2005