Ralph Jabbour

An MBA graduate with over 15 years of experience in sales and marketing across different markets in the Middle East, and 2 years of experience in customer service, I believe my skills and experience make me a strong candidate for any role that matches my qualifications.
Throughout my career, I have developed a wide range of skills in negotiating with suppliers and customers, developing effective marketing strategies, conducting thorough market research and analysis, monitoring marketing budgets and expenditures, applying and tracking key performance indicators by brand and channel to measure progress, planning and executing successful marketing campaigns, as well as managing and coaching sales teams.
I am confident that I can use my acquired knowledge, skills, and experience to add value to an organization by achieving sustainable growth and profitable results. I am highly adaptable to diverse market dynamics and consumer behavior, and I am always eager to learn and evolve with new challenges.
 

I’m a results-driven Sales and Marketing professional with over 15 years of experience in FMCG, specialty products, and financial services. Throughout my career, I’ve consistently focused on building strong client relationships, developing effective marketing strategies, and driving revenue growth.

Right now, I’m working as a Bilingual Senior Client Relations Representative at Mackenzie Investments, where I handle client inquiries, support Financial Advisors, and mentor new team members. I’ve been recognized with multiple awards for performance and mentorship.

Before that, I was with Canadian POS, where I specialized in lead generation and dynamic sales outreach. I also held a Trade Marketing Manager role at Al Mouyasser, where I exceeded sales targets, helped secure a new sub-brand worth an estimated $2M, and successfully launched new product categories.

Earlier in my career, I led sales and marketing initiatives at Magnet SAL for top brands like PlayStation and Logitech, and I also managed key accounts at Alliance Electronics, where I drove solid growth and introduced successful promotional campaigns.

I’m fluent in English and French, comfortable working cross-functionally, and always motivated to hit targets and grow the business.

I hold an MBA from Notre Dame University in Beirut, which I completed in 2017. My focus during the program was on strategic management and marketing, which really helped refine my leadership and business planning skills. Before that, I earned my Bachelor’s degree in Marketing and Advertising from the American University of Science and Technology, where I built a strong foundation in brand strategy, consumer behavior, and communication.