Rekha Devendra

Versatile professional with 5.5+ years of experience spanning Salesforce Administration, Marketing Analytics, Data Analysis, and Marketing Operations. Adept at leveraging CRM systems like Salesforce and HubSpot to streamline workflows, optimize campaign performance, and drive data-informed decision-making. Proven track record in building custom dashboards, analyzing customer journeys, and automating processes to enhance GTM strategy and marketing ROI. Passionate about transforming raw data into actionable insights that align sales, marketing, and operations in fast-paced, results-driven environments.

Sr Lead Development Representative
Paychex, Inc

01/2020 to 02/2023

• Managed and optimized Salesforce CRM, improving data accuracy and efficiency for Sales, Marketing, and Customer Success teams.
• Led KPI analysis, producing over 25 performance reports quarterly to inform strategic decisions and enhance revenue processes. 
• Supervised and trained a team of 11 on Salesforce best practices, streamlining workflows and reducing manual workloads through automation.
• Utilized Microsoft Excel for data organization, analysis, and reporting, including the use of formulas, shortcuts, pivot tables, and VLOOKUP.
• Administered and maintained Salesforce CRM, ensuring data accuracy, system optimization, and seamless cross-functional support for Sales, Marketing, and Customer Success teams.

Market Research Executive
Silicon India
07/2018 to 02/2020

• Managed and ensured data integrity within Salesforce CRM, leading to a 20% increase in accurate analytics for Sales and Marketing teams.
• Collaborated with cross-functional teams to optimize lead qualification processes, enhancing conversion rates by 15%.
• Partnered with design and content teams to support the execution of branded email campaigns, reviewing creative assets and testing for accuracy before launch.
• Produced and analyzed sales performance reports and dashboards in Salesforce and Tableau, driving data-informed decision-making.

EDUCATION
Postgraduate in Business Analytics and Predictive Analytics
Conestoga College (2023 to 2024)

Bachelor of Engineering
Yellamma Dasappa Institute of Technology
2011 to 2016