About Rikita Shah:
With over 8 years of experience as a Digital Marketing Professional, I possess exceptional skills in crafting and implementing data-driven campaigns and strategies that enable businesses to achieve their goals. I am passionate about using data to facilitate digital transformation and thrive in the dynamic, fast-paced environment of digital marketing.
Experience
I am an experienced Digital Marketing professional with over 8 years of expertise in the field. Throughout my career, I have had the privilege of working with diverse clients, including prominent names such as Lowes Canada, Rona, Reno-depot, Homes By Dream, Dream Canada, Mattamy Homes, Branthaven Homes, ADP, Allivet Pet Pharmacy, Diamond & Diamond Lawyers, and more.
My skill set encompasses a wide range of paid channels, and I have successfully managed various campaigns on platforms like Paid Search, Shopping ads, Bing Ads, Display ads, LinkedIn Ads, Facebook Ads, Tradedesk ads, Flashtalking ads, Google Business profile, Google Merchant Center, and Google Tag Manager, among others. Also have managed different funnel marketing (Awareness, Consideration and Remarking) as well as end to end customer journey.
Education
Completed My B.E. IT from Gujarat Technology University in 2014 and graduated with 8.65/10 CPG.
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