Risigesh Nivakaran

A PPC strategist specializing in Google Ads who worked on behalf of Google to help support their Google Ads strategy team.

TELEPERFORMANCE – GOOGLE PARTNER

Google Ads Strategist                                                                          April 2021 – Present

• Managed a variety of digital media campaigns (including paid search, display, video and mobile) for over one hundred clients and developed strategies to increase a ROI for clients
• Created campaigns; ensuring clients were informed on the benefits of each campaign and how they can maximize on converting by ensuring conversion tracking was included.
• Analyzed performance of each ads account and strategized how we can incorporate the client’s needs assessment to ensure clients are receiving what they want to achieve in business
• Budgeted with clients that have a $30,000 monthly ad spend to increase a ROI in their business and was approached as their trusted advisor.
• Effectively made data-driven decisions and constantly improved campaign performance to maximize ROI and in turn increase budget which provided additional revenue for Google.
• Conducted detailed research to understand target market, and affinity customer segments of each business to ensure budget was not wasted on just clicks but focused on conversions.

ROGERS COMMUNICATIONS (ROGERS)

Account Manager – Telecommunication Sales                               Sept 2020 – Mar 2021

• Communicated the value of Rogers products to its stakeholders and how it can benefit them through various techniques not limited to presentations, calls, in-person meetings.
• Researched and identified areas to maximize market penetration to introduce Roger’s products for customers by achieving 120% in Q1 in sales.
• Empathized with customer’s needs, and motivations to ensure customers are receiving a solution-based product to fulfill what was required by the customer.
• Collaborated with marketing, back office, and management, relayed the research and findings and created customer-focused experience when signing up for Roger’s.
• Analyzed performance and sales data using Power BI and Salesforce to further assist in reporting of sales and revenue forecasts for my department.

SRI SATHYA SAI BABA CENTRE OF SCARBOROUGH

Treasury Assistant                                                                         Jan 2021 – Present

• Assisted in overseeing financial matters of the charity in line with good practice and in accordance with the governing document and legal requirements.
• Proposed an optimized solution of receiving and sending out funds ensuring that the process is streamlined and simple enough for all active members to follow through.

SRI SATHYA SAI INTERNATIONAL ORGANIZATION

Digital Media Marketing Manager                                                         Jan 2017 – Dec 2019

• Created multiple marketing campaigns for six different subcommittees projects implementing ideas which were equitable and reached and increase in audience viewership.
• Collaborated with photographers, graphic designers, video editors, to create visually capturing social media posts to build an online global community of young adults.

Seneca College - BA in Aviation OperationsAdWords Search

• AdWords Mobile
• AdWords Video
• AdWords Display
• AdWords Shopping
• Google Analytics