
Rossella Regazzi
Marketing / Advertising / Public Relations
About Rossella Regazzi:
Well-rounded, established and adaptable business professional, having operated my own business for 20 years, plus operating in other industries within a financial, sales, marketing, training and now travel, capacity.
Experience
JAZZ AVIATION LP – YYZ Toronto, ON 2022 to current
Service Director/FA
- Guide and assist for safety and comfort to passengers
- Conduct safety checks before the flight
- Greet and communicate with customers
- Help passengers find their seats
- Prepare and serve drinks and food to passengers
- Take orders from passengers
- Present emergency equipment and give instructions to passengers on how to use this equipment
- Monitor, manage and secure the cabin
- Adhere to all aviation rules and regulations
- Assist passengers and cabin crew during emergency situations
- Provide help to passengers with special needs (children, disabled persons, elders, etc)
- Prepare and submit reports on flight incidents
HOME SKINOVATIONS — Richmond Hill, ON 2015 to 2022
Canadian & U.S. Retail Account Executive
- Collect and compile accurate data from retailer portals and update weekly sales report, for use in weekly, international Skype conference meeting for determining next step marketing plans.
- Provide and complete necessary new product on-boarding documentation for all U.S. retailers including specifications, images, web text, ensuring compliance for new product marketplace introduction.
- Provide U.S. sales support for retailers ensuring marketing program objectives are met, through field support education and brand awareness training at both a retail and customer level.
- Web page development through Web Collage for retailers (such as Costco) supported through this service provider, supporting and promoting product through ecommerce.
- Print ad, banners, marketing and point of sale material development and production for all retailers for use in product marketing.
- Organized U.S. Kohl’s nationwide Beauty Expo participation in Orlando, Florida, August, 2015 including production of all print advertising, handouts, presentation material and brand education through front line group presentations, solidifying store presence and increase sales
Arctic Packaging Industries Inc. — Concord, ON 2011-2014
Executive Assistant
- Provided full administrative support to the President, guaranteeing clear and informative lines of communication between executive and sales force staff
- Presided and responded to all incoming e-mails, correspondence and requests, granting the President an opportunity to explore other revenue generating avenues
- Organized and scheduled all in-service and training for outside sales force, in order to educate and arm the sales consultants in obtaining new business and/or maintaining current clients
- Customer service back-up and support, negotiated and certified cost effective solutions for clients, always working within established set profit margins, ensuring sales targets were met
- Maintained and prepared bi-weekly payroll changes, employee attendance records and files, sustaining valid and accurate payroll information
- Coordinated and negotiated various maintenance agreements, obtaining service at a most cost saving platform to the company.
Therapist’s Choice Medical Supplies Inc. — Toronto, ON
Owner/Operator 1990-2011
Administration/Operations
- Executive Assistant/Administrative support to owner, managers and marketing departments, creating a uniform mandate representative of company policy and culture
- Assisted in RFQ/RFP preparations to secure long term contracts, resulting in increased sales
- Facilitated in the formation of new and related corporations, inclusive of government licenses and registrations, executed the company’s vision of greater presence/expansion in Ontario
- Negotiated all property, office equipment, auto fleet, maintenance and insurance agreements, assuring the most cost-effective scenario in keeping with company mandate
- Managed all corporate travel, maximizing efficiency and productivity for staff members traveling
Human Resources/Health & Safety
- Negotiated/administered employee benefit program resulting in a comprehensive, cost effective package
- Produced/provided company policy and procedures manual, creating a more welcoming experience
- Prepared weekly payroll through Ceridian Payroll Services, inclusive of ROE’s and T4 preparation
- Documented all employee sick and vacation time, maintaining continuity and accuracy
- Managed and processed WSIB remittances and claims, in observance of legislation
Finance/Accounting
- Prepared monthly debt/service ratio bank reports, in accordance with company financial requirements, ensuring monthly deadlines were adhered to
- Made deposits, managed cash flow and performed daily bank account reconciliation for cash management purposes, maintaining positive cash flow
- Managed out of pocket and petty cash reimbursements, ensuring accuracy and integrity of submissions
Marketing
- Organized industry and retail trade show participation, developing the company mandate of increased exposure, recognition and sales
- Supervised and approved all advertising, to maximum demographic reach within budget set forth
- Produced and distributed monthly company newsletter, providing a source for education, company policy changes, industry changes, new products and entertainment
- Organized and managed company social and promotional function for potential industry professionals, and providing staff members with a positive and team building environment
Education
Humber College — Toronto, ON
First segment completion of Canadian Business Law 2011
INSTITUTE OF CANADIAN ADVERTISING — Toronto, ON
Canadian Print Production Practitioner (CPPP) Designation 1990
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