Sameeyah -

Digital Marketing Specialist with  5 + years of senior-management and leadership experience with a strong focus on driving ROI, innovation, and leading the development of brand marketing and performance marketing across a variety of industries for B2B and B2C brands. Developed a proven track record of success in designing and implementing online marketing strategies, global product launch campaigns, and email campaigns which have helped grow leads by  42 % and most importantly, revenue by 50% as well as successful track record of launching digital campaigns and managing teams.

Campaign Specialist at Teleperformance partner with Google

Responsibilities:

Handled portfolio of 150 clients with total revenue of 250K+ on a daily basis.

Acted as a Marketing Advisor for a wide variety of brands by providing Qualitative and Quantitative insights with an emphasis on brand strategy and creating robust marketing funnels.

 Consistently collaborating with business leaders across North America by providing marketing support and delivering global marketing campaigns.

I was responsible for full-cycle campaign support from ideation to production, optimization, and closing analysis to ensure marketing messages resonate with the target audience.

Led all digital marketing activities and holistic integration across digital touch points such as: paid & organic social media, e commerce, SEM, SEO, programmatic display, email (automation + manual, keyword research as well as partnering with agencies, partners and vendors.

 Boosted lead generation and demand generation from multiple channels, including but not limited to Google Ad words, Facebook Ads, and Linked In Ads

 Worked in close partnership with the brand, creative, and product marketing teams to develop integrated plans inclusive of creative and audience priorities.

 Deeply focused on understanding in partnership with creative what resonates with our customers and optimize content/messaging accordingly.

Accomplishments:

 Doubled revenue by  40 % for six clients through defining key brand positioning opportunities within the competitive landscape and optimizing marketing funnel.

Grew online sales by  30 % through acquiring qualified site traffic.

Led implementation of digital acquisition channels that previously were not activated such as affiliate marketing, paid social, video and cart/product abandonment programs.

 Conducted in-depth data reporting and optimized marketing funnels based on reports and managed to reduce Cost per Acquisition.

Master of Business Administration from University Canada West