Sandra Cornejo

Marketing leader with expertise leading complex, diverse projects to success. Strategy, Operational Improvement, Marketing Creativity, and Business Management are my strengths. I am known for my dedication, leadership, and collaboration, analytical, and communication skills. Spanish and English fluency improves my versatility and problem-solving. I specialize in brand revitalization, strategic launches, and market development using pharmaceutical and digital marketing expertise.

Marketing Coordinator | Across Languages | June 2022 – Present

I have played a crucial role in executing global brand strategies and driving sales growth for existing programs while creating new ones. Key responsibilities and achievements include:

• Go-to-Market Strategy: Coordinated the Certification procedure in Ontario for applicants to Professional Interpreter (ILSAT) and Court Interpreter (CIT), reducing examination grading time from three to one and a half weeks. Implemented automation for test preparation materials, payment, and scheduling.
• Brand Communication Strategy: Developed a comprehensive brand communication strategy, including the creation of a brand book featuring a new logo.
• Digital Marketing: Built a brand-new website with a primary emphasis on calls to action for each of our services, including an online store tailored to the Canadian market.Built a e-learning platform for interpreters continuous education and open social media channels. 

Founder | Destreza Digital | November 2016 – June 2020

Led a digital agency specializing in pharmaceuticals, optimizing brand potential through digital platforms, with a focus on KPIs, ROI, and marketing performance. Notable achievements include:

Social Media Growth: Achieved organic growth in social networks for clients like Besins Healthcare and Fresenius Kabi México, resulting in increased visits and engagement rates.

Product Pharma Brand Manager | Abbott Laboratories | October 2003 - June 2005

In this role, I was responsible for 45% of the Cardiovascular franchise portfolio, with a focus on sales forecasting and KOL relationship development. Key achievements include:

• Marketing Strategies: Developed marketing strategies that revitalized brands, such as the re-launch of Controlip, leading to sales growth of over 60% in its first year. World Best Marketing Campaign for Controlip.

Marketing Pharma Manager | Bausch & Lomb | January 2003 – October 2003

As the Marketing Pharma Manager at Bausch & Lomb, I defined and implemented regional strategies for pharmaceutical line products, repositioning brands and prices in specific markets. Key achievements include:

• New Product Launch: Coordinated the launch of an artificial tear with biotechnological development within a month and a half, including salesforce training, importation, and campaign activities.

Product Brand Manager | Glaxo Smithkline | Mexico | November 1999 – April 2002

In this role, I developed marketing and promotion strategies for 7% of the antibiotics market and successfully launched a new therapeutic class (antidiabetic). Key achievements include:

• Market Expansion: Achieved significant growth for Avandia (antidiabetic) within a short period, successfully penetrating a new market for the company.
• Medical Events: Created, led, and monetized medical events with KOL, resulting in knowledge expansion and regionalization of product use.
• Patient Adherence Plan: Developed an adherence plan that captured a critical mass of 2,000 new diabetic patients in less than one year.
• Positioning Strategy: Implemented a mature positioning plan for antibiotics, avoiding cannibalization of GSK portfolio and gaining market share.

Business Administration and Management- Post Graduate Certificate - Fanshawe College

Master’s in Digital Marketing - Unica Universidad

Bachelors’ in Marketing - Instituto Tecnológico y de Estudios Superiores de Monterrey