Sarfaraz Multani

• Solutions-driven professional, with repeated success in generating company-leading revenues on a region-wide scale, with valuable experience of 15+ years, covering Construction Chemicals (Resin flooring, waterproofing, grouting, anchor fastening etc.) Water Treatment Plant & Chemicals and Speciality Chemicals Industries 
• Currently working with Fosroc Chemicals (India) Pvt. Ltd. as Assistant Manager – Project Sales pivotal in monitoring overall performance of sales, whilst ensuring seamless operations through quick processing of transactions
• Tenacious Negotiator and Closer; contributions towards record-setting sales figures; using consultative selling skills to identify opportunities, overcome objections, build relationships and turn cold canvassing into sales
• Employs industry awareness to build strategies and preserve market share and satisfy customer needs; accelerated the firm growth and expanded dealer network

Accredited by peers, subordinates, senior leaders and clients for tenacity and the ability to gracefully handle the dynamics of a rapidly changing corporate environment. Ready for Extensive Business Travel

Oct 2017 – June 2022: Fosroc Chemicals (India) Pvt. Ltd. as Assistant Manager – Project Sales (Central and South Gujarat)

Key Accountabilities: Managing region-wide territory, pipeline and customer base, whilst generating revenue growth through project sales of Construction Chemical Products. Foreseeing market changes, evolving customer expectations and guiding team members to live up to those expectations

• Team Leadership: Provided training & guidance to sales team by setting higher expectations and initiating individual member accountability; evaluated performance of team members against set targets and provided valuable feedback for improvement
• Channel Management: Developed & appointed channel partners to expand product reach in the market and worked in close interaction with the dealers and distributors to assist them to promote the product
• Techno-commercial Aspects: Managed activities pertaining to negotiating / finalization of deals (techno commercial) for smooth execution of sales & order processing. Provided technical service support to clients and resolving their issues / concerns for roof, podium and basement waterproofing. Roofing insulation with waterproofing. Epoxy and PU flooring system for factories and commercial buildings.
• Technical Support: Efficiently & effectively rendered technical support and training to channel partners 
• Relationship Builder: Nurtured healthy business relationship with PMC, Consultants, Contractors, Architects and Builders in the given regions

May 2013 – May 2016: Fosroc Chemicals (India) Pvt. Ltd., Gujarat as Assistant Manager – Project Sales 

Key Accountabilities: Forecasted monthly/annual sales targets and executed them in a given time frame, thereby enhancing existing clientele. Paid close attention to all details specified by the customer or management; addressed all customer inquiries to increase customer satisfaction

• Presentations: Pivotal in giving presentations and demonstrations to the prospective clients; preparing business proposals and handling pre-sale activities for securing projects
• Key Accounts Managed: L&T, ESSAR Project Hazira, ONGC Hazira, Kribhco and Other Reputed Organisations
• Initiatives Taken: Played a key role in identifying civil contractor and user in Industrial Project Site; led applicators & channel business across the assigned area
• Processed sales orders, thereby coordinating activities pertaining to credit controller, production, dispatch and logistics
• Obtained product approval for Fosroc Range of Products of Waterproofing, Flooring, Grouts and Concrete Repairs and Other Construction Chemicals at project site

Jul 2011 – May 2013: Hilti India Pvt. Ltd., Surat, Gujarat as Technical Advisor Applications

Key Accountabilities: As Technical Advisor, managed the sales & marketing operations, whilst achieving increased sales growth across region. Effectuated periodic business plans & strategies, in coordination with macro plans of organization

• Successful in giving sales presentation and forecasting business to updated data of upcoming projects 
• Key Clients Served: L&T, ESSAR Project Hazira, ONGC Hazira and Kribhco
• Essayed a crucial role in identifying C&C Customers, IC Contractor & Fabricators at project site 
• Diligently gathered requirements of Measuring Tool, Demolition Tools, Rebaring Chemical, Mechanical and chemical Anchor fastener and Passive Fire Stop Chemical System from clients

Jan 2010 – Jul 2011: Sika (India) Pvt. Ltd., South Gujarat as Assistant Manager – Project Sales 

Key Accountabilities: Interfaced with key influencers for ascertaining requirements, making presentations and submitting offers as per product needs of clients

• Key Accounts: L&T, ESSAR Project; ABG Shipayard, Dahej; OPaL, Dahej; Torrent Power, Surat, Nuclear Power Project (Kakarapar)
• Designed & deployed lucrative schemes for developing business from dealers and support channels
• Handled Industrial Building materials for Waterproofing & Flooring Projects; discussed techno-commercial benefits with clients i.e. Consultant and Project Owner
• Generated business of grouting materials within local contractors and corporate clients.

 Dec 2008 – Nov 2009: Saudi Berkefeld Filter Co. Ltd. / WETICO | Sales Engineer (Water treatment chemicals and plant), Riyadh, Saudi Arabia 

Mar 2008 – Nov 2008: Stanvac Chemicals India Ltd. | Area Manager, South Gujarat, Surat

May 2005 – Feb 2008: Altret Performance Chemical Gujarat (Pvt.) Ltd., South & Middle Gujarat | Sr. Technical Marketing Executive

Sep 2004 – Feb 2005: Kone Elevator India Ltd., Surat | Lead Generator & Executive

Bachelor of Engineering (Chemical) | South Gujarat University, Surat