Scott Cordell

I excel in the management of people and development of processes. I am a polished professional salesperson with exceptional communication skills focusing on a consultative selling approach. 

2021 - 2024 AFD Petroleum Edmonton, AB

Sales Manager

* Directed 8 internal and offsite sales employees and 6 branch managers relative to sales responsibilities

* Sale focus on Fuel distribution, Lubrication distribution, Equipment sale and rental

* Managed 1 full time contracts person and 1 marketing person

* Weekly 1 on 1 meetings as well as one group meeting 

* Research ways to penetrate net markets

* Analyzed sales statistics to determine sales and product performance

* Tracked and managed daily outside call planning for each salesperson

* Developed new markets relative to core distribution channel

* Researched and negotiated new business ventures (land, multi-year equipment agreements)

* Bid and negotiate multi-million-dollar oil and gas projects

* Developed and managed indigenous relationships relative to projects partnership 

* Integral in the strategic development of an internal sales database

* High level customer interaction (involved with the top 20)

* Worked closely with the company president to build the team and create change

2015 - 2020 Price Steel Edmonton, AB

Sales Manager

* Consistent Revenue growth year over year ($48M in 2015 to $67M in 2020)

* Consistent gross profit growth (21% in 2015, 29% in 2018)

* Directed a sales force of 10 employees (7 in 2015)

* Initiated a cultural shift within the organization

* Redesigned go to market model

* Worked closely with operations to facilitate change

* Integrated processing department into sales 2018

* Initiated process and equipment improvement programs

* Maintained close relationship with top 25 customers

* Conducted monthly sales meetings

* Facilitated daily kickoff meetings

* Chaired weekly planning session with all department managers

* Coordinated with purchasing department to maintain proper inventory

* Secured and managed Million-dollar stock and draw programs

* Designed and managed customer parts programs

2013 – 2015 Castle Metals Edmonton, AB

General Manager

* Full P&L for 2 facilities in Edmonton

* Total Revenues of $32 million

* Responsible for branch turn around (sales team of 3 in January 2014 - increased to 9 by 2015)

* Train and Develop sales team 

* Developed and executed monthly, quarterly and annual forecast

* Initiated detailed branch performance reports

* Created weekly action item reports

* Ensure development (personal and professional) goals are established and accomplished for all employees

* Personally developed and grew all $1M+ accounts within the branch

* Evaluated and maintained proper inventory levels by item

* Worked closely with Operations and Quality to ensure service expectations are met

* Conducted regional biweekly alignment Meeting 

* Chaired monthly company Town Hall meetings

* Facilitated daily sales meetings

2009 – 2013 Wilkinson Steel and Metals Edmonton, AB

Alberta Sales Manager

* Managed 3 service centers in Alberta (Edmonton, Calgary, Ft. Macmurray)

* Mentored and coached 17 salespeople (inside and outside sales)

* $63 million in sales and 60,000+ tons (an increase of 9.1%)

* Facilitated and chair sales meetings 

* Established a sales call plan that met targeted growth plans

* Weekly customer visits 

* Coaching calls with the sales force to ensure a consistent sales methodology across all regions

* Planed inventory levels with purchasing managers

* Created development improvement plans for all employees 

* Maintained Personal Scorecard results for all team members

* Developed a monthly sales report for the Corporate Business Unit Manager

2004-2008 Franklin Aluminum Atlanta, GA

East Coast Sales Manager

* Visited customers weekly

* 40% prospecting 

* Additional focus on management and profit margins

* Developed 1st and 2nd tier automotive customer base

* Added $7 million in revenues 

University of Tennessee, Knoxville
Bachelor’s Degree, Business Management emphasis in Finance

Graduated in three years (4-year degree) 
Gamma Beta Phi, Dean's List – 3.25 GPA overall