Shantam Gulati

Enthusiastic sales professional with experience in internet marketing and assisting clients with

appropriate solutions. Creating framework to engage and drive more customer retention for businesses.

Fever 104 FM (Hindustan Times)                                                                                            Jul. 2016 – Jul. 2017

Event Trainee- Executed the events and studio shifts to get better outreach on the grounds with the client’s expectations.       

    India

• Processed around 100+ Purchase Requisitions and placing various Purchase orders on SAP.
• Actively participated in major BTL campaigns e.g., SPAWAKE, STUDIO SHIFTS, MAX FASHION, NAMASTE INDIA, IHC LAUNCH, CRICKET COOPORATE CUP, FEVER KI GUZARISH, BAND BAJA BARAAT., KALPVRAKSHA ETC.
• Acted as a catalyst in 50+ Studio Shifts during the events and coordinated with 500+ promoters and helpers while on-ground campaigns.
• Pre-event Vendor negotiations & regular coordination for timely delivery, credit terms, and logistics.

DutyFreeList                                                                                                                            Oct. 2017 – Jan. 2020

Social Media Executive- Responsible for maintaining and increasing the social media reach and developing the product design.                                                                                                                                                                             India

• Designed user interfaces' workflow to collaborate with the Priority Pass iPhone application for lounge search by location or GPS position with increasing success.
• Prearranged appointments via email campaigns and social media brandings for more than ten luxury brands for the tax-free world association conference held in Cannes.
• Curated 2+ pieces of blog content and nearly 15 social media posts creation with Canva and Adobe photoshop in a daily planner.
• Created an organic reach of more than 50,000 views biweekly on Twitter and Instagram. 
• Paid campaign results outlining around 200,000 views with the relevant audience on Facebook and Instagram.
• Prepared multiple reports of findings with analytics expertise and gathered all information to back-up reports, such as demographical information and Internet use/penetration in each market.

Spinoff Events                                                                                                                               Jan. 2020- Apr. 2020

Assisted my team for planning and developing the event with post event surveys and analysis. Promoting the event by collaborating with stakeholders and through social media.                                                                             India

• Assisted with day-to-day operations and event planning.  
• Assisted with vendor outreach to collect videos, images, and event coverage. 
• Answer incoming calls and assist in answering inquiries about our artists and events. 
• Managed projects for events and served on the Events Committee. 
• Take-charge of projects in the areas of marketing and event development as needed. 
• Served with drafting surveys and collecting and analyzing responses. 

ADDITIONAL EXPERIENCE

FIDO| Waterloo

Brand Ambassador- Communication with prospects for Fido connection and engage them through brand activations to increase in store traffic.

• Connecting 15 new customers on average for the store every day.
• Managing the crowd during the big holiday season, like black Friday and Christmas. 50 people were intercepted and engaged daily.
• Cultivated the brand image for Fido.
• Generating word of mouth for the store by demonstrating and engaging them with spin wheel offers and deals.
• Made customers participate in brand activation, which increased the inquiries rate and drove purchases.
• Created a smooth in-store experience for customers' personal shopping experience.

Bestbuy| Kitchener                                                                                                                Sept. 2021 – Present

Sales Advisor- Responsible for developing and maintaining customer relationships by providing world-class service, solving their issues, and meeting sales quotas for the department.               

     Ontario

• Comprehended and guided more than 80+ customers. 
• Generated four leads per month for In-home consultation for our Geek Squad field agents, which increased revenue by 30% for the store and created b2b opportunities for the brand.
• Acknowledged 30-40% of in-store customer tech inquiries, which included product information, Geek Squad services, and Bestbuy protection plans.
• Supporting in-store departments to increase employee availability and reduce wait times by 50%.
• Created and maintained customers retention with 15% single-handily, and average sale per month was $50,000.

The Firre Media                                                                                                                      Jan. 2020 – Aug. 2022

Social Media Freelancing- Planned and executed the marketing campaigns for a mortgage, fashion, and beauty industry to improve appointments rate and get leads with reduced click-through rates.   

   India & BC, ON

• Target audience identification increased referral traffic for appointments at salon by 40%.
• Generated lift on page engagement with 80%.
• Strategized and created over 15 content calendars and reduced cost per click by 50% on Google, Facebook, Instagram, and Tiktok.   

EDUCATION

Strategic Marketing Communications (PGD), Majors (Integrated Communication, Designing, Advertising, Project Management, Digital tool and analytics, Public Relations, Sales)       

Conestoga College                                                                                                                      May 2022 – Dec.2022

• Executed and implemented Virtual Events
• Worked on integrated marketing plan for a capstone project with Yellofruit.
• Worked on a project with Smart Sweets       

PROJECTS EXPERIENCE 

• Worked with five clients from the beauty and fashion industry, increasing the clicks with reduced rates.
• Created social media campaign for utility task vehicles mortgage business and identified audience.
• Created multiple content calendars for makeup artists, which boosted engagement.
• Partnered with different digital marketing agencies for the smooth delivery process for the clothing business to boost sales.
• Volunteered at an NGO for their digital posts and on-road placements.