Shaurya Sethi

Strategy-driven digital marketing professional with experience in contributing to highly collaborative work environments, finding solutions, and developing strategies to maximize Acquisition and Brand Awareness using SEM, SMM, Email Marketing, and Digital Funnels.

As a devoted and achievement-oriented digital marketing specialist, I am enthusiastic to offer my knowledge in strategic marketing, SEM, SMM, Email Marketing, and Digital Funnels to further promote your company's Acquisition and Brand Awareness efforts. Most recently, I was a Digital Marketing Assistant Manager at the Internet and Mobile Association of India where I worked in collaboration with cross-functional teams to manage and develop the organization's online presence. I employed data-driven intelligence to conceive and run lead generation campaigns on Facebook, Google, LinkedIn, and Twitter, producing extraordinary conversion rates and cost-effectiveness. The results yielded an average conversion rate of 12% across all platforms with CPMs and CPLs far below the usual market rate. One of my foremost successes was to augment user engagement and reach across multiple social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Using intriguing visuals created in Canva, I increased user engagement by 86% on Facebook, 92% on Twitter, 168% on Instagram, and 286% on LinkedIn. I also took part in setting up lead-generation campaigns for events like globalfintechfest.com which resulted in a considerable 90% growth in delegation and an extra $7000 in revenue compared to the previous edition. At DEE Export Services, I was a Digital Marketing Executive and was adept at turning offline databases into beneficial digital assets with Social Media Campaigns and Email Marketing endeavors. As a consequence, I saw a noteworthy jump in inbound calls, and with crossplatform targeting, I achieved a 4% rise in conversion rate and a 6.3% surge in CTR within three months. My stint at ReelOver as a Marketing Intern and Web Developer allowed me to sharpen my skills in frontend development, market analysis, and various digital marketing tools like Google Ads, Facebook Ads, Google Analytics, and Mailchimp. Additionally, my practice in keyword and market research through Semrush empowered me to set up data-driven strategies for success. Along with my real-world experience, I completed a program in Advertising Account Management at Sheridan College. Here, I partook in imagining and evaluating advertising scenarios for various industries and presented productive talks. Furthermore, my coaching with a real customer enabled me to make SEO and Wireframe suggestions, reinforcing my familiarity with digital marketing practices. I possess exceptional abilities in social media marketing, search engine marketing, email marketing, and data analytics, all of which are augmented by a well-honed capacity for leadership, shown in managing teams of up to 10 employees. I am a swift learner and accept new technologies readily, all of which are necessary to stay competitive in the digital marketing landscape. My qualifications, which include certifications from Google, LinkedIn, Stukent, Hootsuite, and Hubspot, showcase my commitment to staying abreast with the newest industry trends and finest practices. I am keen to share my experience and team up with your prestigious squad to achieve the highest standards. Thank you for considering my application. I look forward to having the opportunity to converse more about my qualifications.

Advertising Account Management Jan 2023 - Aug 2023 Sheridan College • Mississauga, Ontario • Brainstormed and investigated multiple advertising scenarios for effective presentations and discussion posts for Industries across Food and restaurants, Sports, Events, Consumer Electronics, Ed-Tech and more. • Understood programmatic advertising structure for Media buying. • Trained with a real client (Rocket Hop - A new product in the alcohol industry) by proposing SEO, Wireframe recommendations, Product launch with social media and ATL promotion strategies. • Learned and experienced Media Buying and Media Planning modules with campaign costings. • Learned and created Media Brief, Media Rational, and Media Execution documents with Broadcast Calendars. • Experienced tools like Comscore, COMBB (Canadian Out of Home Marketing & Measurement Bureau) Navigator and Infosys for reach and frequency with Media costings on Excel. • Advertising research techniques using Secondary Research, Focus Groups (Primary Research), PRIZM, and Clear Decisions VividData. • Learned agency and personal branding strategies creating designs and portfolios. • Created campaigns for real clients like Sheridan Student Union and RocketHop. • Explored Canadian market targeting strategies using Semrush, Google Trends, GTmetrix and more tools for keyword research. • Designed and presented presentations on projects for brands from various industries. Using Canva, and PowerPoint. • Designed and created logos, posters, magazine ads, newsletters, videos, and other documents using Adobe Photoshop, InDesign, Illustrator and Wondershare Filmora. • Learned target research with agency practices and research techniques. • Researched and created content marketing ideas with mockups and copies.