Shelby Walsh

Equipped with analytical, leadership, business acumen, brand management, and quantitative and qualitative research expertise. Proficient in retailer, consumer data, shopper insights, and analytics to develop compelling growth plans with BI tools. Possess sustainable solutions to elevate brand and business. Highly skilled in analyzing current market trends, evaluate sales techniques, and oversee trend research for hundreds of famous brands in various industries. Expert in driving development and helping multinational brands with custom trend research while recommending innovative methodologies to bring insights to action. Determined to generate new business and contribute positively to maximize the achievement of business goals. Influential leader, with an ability to grow startup business into a successful brand and generate hundreds of clients, attracting thousands of senior leaders globally.  Excellent communication and interpersonal skills used to provide consultation, engage with key clients and stakeholders, and coach team of strategy insights or research professionals to steer best-in-class customer insights and reporting.

I’ve spent the past dozen years working at digital-first trend research company Trend Hunter as its President. I started at the company in its earliest years when it was a blog publishing crowdsourced articles with a team of 4, and today, I’m proud to say they’re a team of 80 and the #1 largest consumer insights platform. 

During my time there I provided insight and research to hundreds of the largest brands in the world including Google, Adidas and Nestle and I’ve overseen the delivery of thousands of custom trend reports and have delivered countless of my own, mapping scenarios of the future for our clients.

After 12 rewarding years, I’ve been consulting for various clients who live and breathe client-first experience and building programs for a creative brand strategy agency to help brands creatively problem-solve and innovate. I know I have a lot of value to bring to the table as I have a breadth of experience and skillsets including: 

• Over a decade of experience directing & leading cross-functional teams (insights, strategy, design, technology) resulting in increasing revenue by 35-50% year over year 
• Being a tenured, engaging speaker/storyteller who has presented frameworks and keynotes and led workshops with hundreds of C-Level execs across various industry categories on trends and innovation helping to identify and drive growth opportunities.
• A proven track record of thriving in a fast-paced environment, turning insights into action and managing multiple projects and teams which helped to enlarge total revenue by 3x in a 4-year span

I have a Bachelor of Arts in Political Science & English Literature from Trinity College at the University of Toronto