Shelley Gu

Hi there! My name is Shelley, and I'm a marketing professional with experience in content creation and curation, paid media strategy and planning, email marketing campaigns, affiliate management, customer success management, and more.

I have over five years of experience working in the digital marketing space, with a focus on performance marketing. I've worked with some great companies—including Goli, Onnit, Hello Fresh, and Noom.

In my current role as Affiliate Manager at Jumbleberry, I oversee all affiliate activity across paid media channels and oversee a portfolio of affiliates and partner agencies. In this role, I've generated 7-figure net revenue monthly by optimizing campaigns to increase user engagement and conversions for our client's websites.

I love working with teams to create innovative solutions that help our clients grow their businesses. My skill set includes creating content across multiple social media platforms, implementing email marketing campaigns, managing marketing budgets, leading cross-functional initiatives with internal teams to improve client experience, and improving internal processes and workflow to achieve high levels of client retention within the entire network of strategic accounts.

An experienced Customer Success Manager and Account Manager with a proven track record of exceeding customer expectations and driving revenue growth. Possesses a strong understanding of the digital ecosystem, with the ability to develop and execute effective marketing strategies across various channels. Highly skilled in cross-functional collaboration, team management, and relationship building with both internal and external stakeholders. Continuously looks for opportunities to improve internal processes and workflows to maximize efficiency, enhance customer experience, and produce quality results. I am passionate about solving problems through innovative technology solutions that drive business value for my clients. My goal is to help my clients grow their businesses through digital transformation by providing them with an integrated marketing solution that increases customer engagement & retention while improving sales performance through better targeting & personalization.

The University of Victoria, Victoria, Canada

Master of Global Business Graduate — (Aug 2018 – Dec 2019) 

• An innovative program emphasizing international development in sales, marketing, supply chain management, and global leadership: this includes semesters exchanged with Montpellier Business School in France and Sungkyunkwan University in South Korea.