Sithmi Gunarathna

Detail-oriented analyst and account manager with experience in research and business intelligence. Skilled in leveraging data-driven approaches to identify and solve business problems. Proficient in customer relationship management, focusing on maximizing customer lifetime value through effective communication, product development and adoption strategies. Experienced in diverse industries including IT, Real Estate, Apparel manufacturing and retail, Legal, and Tea Export. Strong analytical skills and a self-learner committed to staying updated with industry trends and advancements.

My strength lies in my analytical and fast-learning abilities, best used in understanding customer requirements and business trends.
Strong service orientation enabling me to foster mutually beneficial relationships.
Ability to connect and work with people at all organizational levels.

TDK Trade Links Sri Lanka                                                                       Mar 2022 – Present

Market Analyst and Account management lead

• Acting as the main point of contact for high-value customer accounts in a fast-paced, high-commercial-value delivery environment, ensuring all customer requests are fulfilled and complaints are resolved. 
• Maintaining consistent communication with customers to increase customer engagement and drive product adoption.
• Learning, keeping abreast of, and complying with all local and international regulatory requirements when delivering services to customers.
• Reported progress to senior management and provided insights to cross-functional teams to drive customer-focused initiatives. 
• Proposed and implemented the entry into the organic tea and ayurvedic tea industry in mid-2022, which now makes up 10-15% of revenue. 
• Led the initiative to diversify services to accommodate low-volume, private labels and startup customers by providing end-to-end services, adding over $1 million to revenue since launch.
• Obtaining certifications for compliance and regulatory purposes. Handling commercial litigation-related matters including intellectual property and legal drafting - customer/ supplier contracts. 

CHV Brands Private Limited Sri Lanka                                                Dec 2017 – Oct 2021

Business Analyst

• Developed and maintained relationships with merchandisers, buyers, and retail customers. 
• Up-selling and cross-selling new products and variations. 
• Conducted comprehensive market analysis for product development by studying consumer behavior, feedback, and competitor products. 
• Successfully identified new potential markets and facilitated negotiations to establish new partnerships. 
• Owned and launched the women's product line, from conception to continuation, providing strategic direction, contributing to the increase of brand revenue by 30% in the first year (2018), and making up 50% of total revenue by 2021.
• Provided strategic direction and implementation plans to launch a new brand catering to the low and middle-income market. The brand became a Top Product on Daraz.lk (a regional e-commerce platform owned by Alibaba), selling over 50,000 units.

The Supreme Court of Sri Lanka                                                       Oct 2021 – March 2022

Research Officer to the President of the Court of Appeal

• Analysed case facts, and written submissions by the Attorneys-At-Law, and applied relevant laws to the case at hand. 
• Researched national and International law, case law, journals, and treatises by legal scholars to formulate judgements and to contribute to the Court's knowledge base. 
• Assisted in formulating a landmark judgement on rape and grave sexual abuse, by analysing the applicability of the Code of Criminal Procedure Act and the Penal Code: case CA HCC 289/2019

Beyond Realty Private Limited – Realtor                                            April 2016 – Oct 2017

Sales and client account management. 

Assisted in real estate development consultancy.

Acquest Private Limited – Assistant Sales Manager                         Mar 2015- Mar 2016

Marketing Executive – Affno Asia Pacific and Affno Bahrain LLC (Colombo, Sri Lanka and   Manama, Bahrain)                                                               Jan 2013 – November 2014

Bachelor of Arts (Honours) Business and Management        Jan 2011 – Nov 2013 Northumbria University, UK

Chartered Institute of Management Accountants – TOPCIMA completed  2014      

Bachelor of Laws (LLB)          Jan 2015 – Nov 2018

University of London, UK 

Second class Honors – Upper Division 

Attorney at Law (Supreme Court of Sri Lanka)                                   Jan 2019 – April 2021

Sri Lanka Law College 

Postgraduate Diploma in Data Science                                                  Jan 2023 – Oct 2023

Qualifi/Ofqual UK