Sugandha Gupta

Storyteller and content designer with 8+ years of cumulative experience in commerce, print media, design, and ESG with people, products, and projects. I can condense any amount of information into 5 clear and concise slides! A student of 3 countries, adept at working at the intersection of creativity and business, strongly advocates entrepreneurial spirit, creative thinking, and emotional intelligence in business. Eligible to work and willing to relocate across Canada. 
 

Consultant (pro bono) Impact Consulting Canada     Feb 2023–present

• Currently working on developing a business model to balance sustainable operations with an open education philosophy for an Open Education in French as a Second Language program backed by York University.

Freelance Content Designer     Sept 2021–present

• Crafting and editing content for online audiences including product pages, news articles, social media posts, video scripts, flyers, email campaigns, presentation decks, etc. (Samples available on request.)

Communications Assistant HEC Montréal Canada     Jan–Aug 2022

• Research and create content for multiple channels such as social media (Instagram, Facebook) and website blog to increase awareness about CSR and circular economy.
• Plan press releases to highlight HEC’s efforts towards a sustainable future.
• Assist with the publication of bi-weekly newsletter for the HEC community (English and French).
Key achievement: Drafted the first edition of the HEC Student Guide to Sustainable Living (English and French).

Associate Editor Primus Books India     Jan 2018–Jul 2021

• Draft media plans, product stories, and marketing content (traditional and digital) to align with cross-channel data insights, SEo, market research, key trends, etc.
• Manage a portfolio of clients: onboarding, acquisition, risk, copyright/legal issues resolution, relationship management. 
• Copyedit and proofread manuscripts, and material for infographics, webinars, and videos for quality control and tone of voice.
• Manage 35+ projects annually and coach a team of editors and content creators: KPIs, deliverables, communications, risks, budget, change management.
• Liaise with various internal and external stakeholders to brainstorm innovative 
sales strategies and prepare compliant reports and presentations.
• Project owner and lead for events and promotions: set event vision, deliver keynote speech and liaise with media representatives, panelists, and vendors. 
Key achievement: During my tenure, my team and I increased the brand’s outreach by adding 5 new sales and publicity channels which led to a more diversified author portfolio (from ivy league to regional talent) and 22% YoY revenue growth.

Assistant Editor Primus Books India     May 2016–Dec 2017

• Copyedit and proofread manuscripts for grammar, spelling, consistency in style, and industry best practices.
• Assist with market analysis, reporting and presentation.
• Train summer interns from the University of Exeter in publishing processes. 
Key achievement: Double promotion; commissioned internationally acclaimed authors such as Jack Hawley, Patrick Olivelle, Romila Thapar, and Irfan Habib.

Entrepreneur Spoonfulofdesigns India     Mar 2018–Jul 2021
A one-woman-run platform offering graphic design services.

• Design and market merchandise via social media platforms and website. 
• Design and illustrate book covers, brochures, and catalogs for 6+ publishing houses. 
Key achievement: Illustrated for a project in collaboration with singer Ricky Kej for Macmillan Education to promote the United Nation’s 17 SDGs.

MBA (Marketing)
HEC Montréal, Canada
2021–2022

Diploma: Chinese Language and Culture
Zhejiang University, China
2014–2015

Master of Arts-English
Bachelor of Arts (H)-English
University of Delhi, India
2009–2014