Sukhjeet Gulati

Growth & Brand strategy leader with 8+ years of marketing experience, shaping campaigns that merge storytelling and performance for brands like Sansui, Canon, Vivo, and C-DOT. Scaled Sansui’s D2C business to $15m+ in revenue in 90 days, drove 25M+ digital impressions, and sold 45,000 units through an integrated, personally developed national TVC campaign. Led creator ecosystems for Canon with 60% growth in engagement and built Vivo’s youth-focused launch reaching 40M+ viewers. Founder of The Buz Co, a creative marketing agency (acquired by Think About It), I specialize in positioning brands for measurable impact, where the creative insight fuels growth.

Strategy Lead                                                                                                                                                               Jan. 2025 – Current

Think About It.                                                                                                                                                                                 Delhi, India

(Post acquisition leadership role at a full-service marketing agency operating since 2018)

• Spearheaded the Sansui India D2C relaunch, crafting complete branding and performance strategy & driving $15 Million in revenue in 90 days and selling 45,000+ AC units through a unified social and retail campaign.
• Developed brand positioning and produced TVC campaign - #BasEkChutkiMein anchoring Sansui’s creative and media voice across the nation and digital channels, delivering 25M+ in digital impressions
• Directed ideation, creative development, and end-to-end production for a content film series launching the Canon EOS R50V camera in India, reaching 40+ million across APAC with a ~28% uplift in sales of camera and printer SKUs.
• Launched the Vivo’s Y300 smartphone with a creative, a youth-first narrative video series with influencers with a collective reach of 7.5M+ and an engagement rate of 7.8% exceeding Vivo’s own content benchmarks by over 2x 
• Drove agile creative and analytics workflows that reduced campaign turnaround time by 30%, establishing integrated reporting systems that linked creative performance with ROI outcomes.
• Established cross-functional reporting system that accelerated insight-to-action time by 2 days, directly influencing campaign strategy that drove an additional $15k in quarterly revenue.

Co-Founder & Managing Partner                                                                                                                     Feb. 2023 – Jan 2025

The Buz Co.                                                                                                                                                                             New Delhi, India

(Parallel venture - A strategic agency specializing in creative and performance blended marketing solutions, scaled to serve 10 clients & multiple projects in the span of just 1 year. Acquired by Think About It)

• Founded and scaled a creative + performance agency from 0 to 6 retained clients in under 12 months, achieving 85% client retention and consistent 20% MoM revenue growth
• Led and mentored a cross-functional team of 8 strategists, designers, and marketers, optimizing delivery 

efficiency by 35% through AI-driven workflow automation and streamlined collaboration, cutting project turnaround time by 25% and increasing client output capacity by 40% without additional headcount.

• Spearheaded the Vivo #Vivographers campaign, building a 90,000+ creator community that drove 10M+ digital reach, and established a long-term, community-led engagement engine for product launches and brand advocacy. 
• Enlisted as the official partner agency for Department of Telematics, producing student-focused pre-placement campus video & 5+ technology demonstration films, showcased at Indian Mobile Congress and government programs, engaging 200,000+ visitors and presenting innovations to PM Narendra Modi, Parliament members, and key stakeholders, while increasing student engagement by 30%.
• Successfully grew operations to multiple clients and projects and finally led the agency through acquisition by a larger agency – ‘Think About It’.

Growth Marketing Manager                                                                                                                                      Mar. 2023 – May 2024

Via Indigos                                                                                                                                                                                 Cincinnati, OH

(A B2B, end-to-end supply chain and logistics partner with operations in USA & India. Parallelly working on agency venture)

• Embedded marketing into the fundraising strategy, translated pipeline data and campaign attribution into investor-grade storytelling, directly securing $16M valuation and raised $4M with strategic data positioning from marketing lens.
• Designed and deployed an AI-first funnel ops stack combining Zoho CRM, Zapier, GA4, and GPT to automate RFQ tagging, supplier chase-ups, and deal progression updates reducing manual ops time by 60% and shortening RFQ-to-quote cycle by 15-17 days.
• Engineered demand-generation by architecting an AI-powered outreach engine (Taplio, Phantombuster, ChatGPT, Waalaxy) that automated LinkedIn prospecting, follow-ups, and CRM routing, replacing the need for a BDR function and building a $70M RFQ pipeline under 12 months
• Partnered with sales and operations leadership to align GTM strategy while leading a team of three marketers, driving a 20% increase in brand visibility across US and India and accelerating pipeline velocity, lead generation, and client acquisition.
• Shaped ideal customer profiles, buying patterns and deployed awareness and retargeting campaigns across Google, Microsoft, and Meta Ads, leading to 100% uplift in ROAS and a 25% increase in CRO while brand visibility rose by 40% over quarters across the U.S. and India during the first year.

Performance Marketing Specialist                                                                                                                             May 2022 – Jan. 2023

Clutch                                                                                                                                                                           Toronto, ON

(Clutch is Canada’s largest online used car retailer that raised $100 Million in their Series B funding)

• Managed $1M+ monthly ad spends, strategically maintaining CPL below $20 through daily optimisations
• Built scalable, full-funnel strategies, that optimized channel spend and reduced CAC by 30% in just 8 weeks.
• Maximized opportunity platforms as primary growth specialist to boost product acquisition while generating growth of 15% per quarter.
• Pioneered iterative A/B testing frameworks that accelerated time-to-market for campaigns by 25% and elevated customer experience, resulting in a 12% increase in CTR on core landing pages.

Worked with Clutch, Canada’s largest online used car retailer that raised $100 Million in their Series B funding as the primary growth specialist working on car acquisition side of the business and optimizing revenue performance through growth