Tatiana correal

Strengths in the field of Digital Marketing with 10 years of experience in LATAM, specializing in numerical analysis aligned with goals set by various channels, client communication within the educational sector, vendor negotiation, management of diverse digital dashboards, and conducting training sessions across different countries in Latin America.

Proficient in implementing customer service processes aimed at fostering loyalty and retention, leveraging survey data to enhance post-sale processes and decision-making.

- Generate and implement marketing strategy, brand positioning, and lead generation.
- Accountable for market results in terms of leads, CPLs (Cost Per Lead), CPAs (Cost Per Acquisition), CRs (Conversion Rates), and enrollments.
- Coordinate and collaborate with various departments (performance, sales, PR, events, automation, etc.) to execute tactical actions aligned with defined objectives, based on insights derived from lead and enrollment management.
- Continuously review enrollment results and market/audience needs with the sales team.
- Monitor allocated budget, seeking efficiency in CPL and CPA across different media channels.
- Conduct reporting on all marketing activities, including weekly targets, monthly business reviews, and actions outlined in the marketing plan.

Fanshawe College - Business Management

Diploma explores strategic planning, leadership principles, marketing, project management, social responsibility, sustainability, organizational change, global business and creativity and innovation in business.