About Tiphanie Drancourt:
Hi I'm Tiphanie and I've been helping small businesses achieve their sales goals through marketing for 3 years.
Experience
Digital Advisor at Digitad (February 2022 - June 2023
Digitad is an agency specialized in digital marketing for Quebec's SMBs.
Marketing strategy:
- Analyse the results through data on different platforms (LinkedIn Ads, Google Ads, Facebook Ads, Google Analytics, SEMrush, Google Search Console)
- Define relevant marketing channels according to the clients' goals and industry (SEM, SEO, social media advertising, social media management)
- Ensure a positive return on investment
- Work closely with the experts in order to proactively recommend technical optimisations to meet the clients' goals
- Proactively suggest multichannel marketing strategies relevant to reach the clients goals
Sales:
- Improve client retention (98,7% client retention over the last 6 months)
- Manage mandates renewals
- Upsell clients on relevant products and services to reach their goals
Client Relation Management:
- Manage 40 clients
- Daily communication with clients
- Ensure client satisfaction
- Analyse data and report to the clients monthly
Project Management:
- Coordinate the teams dedicated to each project
- Manage deliverables and deadlines
- Ensure goals are met (leads, sales and/or online visibility)
Marketing Project Manager at Opsales (June 2020 - December 2021)
D&A Business Development is an agency specialized in externalized business development for B2B companies from all industries: IT, SaaS, IoT, pharmaceuticals, construction, etc.
Marketing:
- Provide new clients with an Operational Development Plan (market study defining sales and marketing strategies to implement)
- Contribute to the development and execution of the marketing strategies
- Managing different projects
- Identify market and social media trends
- Define tools, audiences and content of the marketing campaigns
- Collaborate with the sales team to define the clients needs and provide with relevant strategies
- Launch, monitor and analyse multichannel campaigns (LinkedIn, emailing, cold calls)
- Scrapping data on Google and LinkedIn to create relevant prospects databases
- Create editorial strategies and calendars
- Create different communication media (brochure, case studies, sales presentations, etc.)
Sales:
- Identify new opportunities
- Identify prospects on LinkedIn and Corporama (french firms database)
- Contact decision-makers (LinkedIn, email, and cold call)
- Qualify and enrich the CRM database
- Meet weekly and monthly qualified leads goals
- Develop, test and implement new strategies to improve processes and conversion rates
- Report the market feedback
Education
Master's degree in Foreign Languages Applied to the Implementation of Firms Abroad (2018-2020)
University of Caen Normandy, France
Bachelor's degree in Foreign Languages (2015-2018)
University of Caen Normandy, France
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