venkatraman Mahalingam

SUMMARY

Highly skilled E-commerce photographer and videographer with over 10+ years of industry 

experience, including 2+ years of Canadian expertise in E-commerce, Movie Production, and Media 

Relations. Proficient in studio management, creative advertising, and photo/video editing softwares. 

Proven track record of producing high-quality product and fashion photography, creating visual content, 

and managing studio operations for renowned brands. Adept at collaborating with teams, meeting dead

lines, and delivering high end creative output for. I bring a dynamic blend of technical acumen, creative 

flair, and managerial prowess to any endeavour.

TECHNICAL SKILLS

• Industry Exposure: E-Commerce, Movie Production, Advertising, Marketing, Photography, and Media Relation
• Management Skills: Strong Project management, Team building, Studio management, Relationship management and Time management skills
• Products: Sound knowledge of Photography, Videography, Digital Imaging, Printing, Design, Networking, Sales, Training, and Customer Service
• Excellent communication and writing skills
• Detailed-oriented, ensuring accuracy and meet deadlines in all tasks
• Softwares: Adobe Photoshop, Lightroom, Dreamweaver, desktop Publishing Software, Adobe Acrobat and MS Office Suite

EDUCATION 

• Sheridan College, Canada

  Post Graduate in Marketing & Advertisement Management – 2018

• SRM University, India

  Bachelor of Science in Visual Communication – 2009

WORK EXPERIENCE

ACCENT COLLECTION, TORONTO ( E-commerce )                                       2023 – Current

Position: E-Commerce, Product and Commercial Advertising Photographer             

• Conceptualizing and creating various different Concepts/Ideas for Product Photography
• Executes all projects including website and advertising photography and instore marketing
• Maintaining exposure and color accuracy standards while producing high volume of images 
• Responsible for overall management, leading, and handling the studio and daily product, creative shoots, banner advertising and web-based images
• Ensure post production of photography such as cropping, retouching and adherence to proper file naming within set deadlines 
• Managing all elements of original video content including pre and post production, scheduling, planning, shooting editing and etc.

WEAVE IN INDIA (Luxury Brand & E-Commerce)                                                2020 – 2022

Position: Fashion & Product Commercial Photographer & Videographer    

• Collaborated with designers for set design, creative input for projects on location to maintain the high-end creative output
• Created and conceptualised high end fashion photography and video reels for brand and new launches 
• Produced Catalogue, Ecommerce and creative Photography of various products 
• Maintained and managed video and photography assets, gear and internal video archive
• Directed and guided talent, subjects and team members during photoshoots and video shoot to achieve the desired style and quality 
• Setting up lighting and compositions to ensure products are represented properly according with brand guidelines 
• Created and edited videos based on social media platforms for YouTube, Facebook, Instagram 

TASTEPORT (E-Commerce)                                                                      2019-2020

Position: Product Marketing and Creative Lead Photographer                              

• Planned and conceptualised product photography, advertisement, videography and edited 
• Followed protocols to ensure photos are consistent, clear and the images are stored in files correctly
• Produced catalogue, E-commerce and creative photography of various products 
• Set up and break down studio sets and equipment 
• Captured the necessary quantity of photographs each day, encompassing a diverse array of products against a white backdrop. Alternatively, produced images with specific backgrounds and colour schemes, either with or without a thematic element
• Managed and coordinated between teams including, Content marketing, Digital Marketing, Product Marketing and Brand Marketing
• Coordinate with freelance Photographers to ensure all Ecommerce products are shot and maintain consistent brand standards across commodities and product divisions 
• Seasoned in supervising a team and offered mentorship and guidance for a variety of photo shoots.
• Collaborated with creative teams, clients and stakeholders to understand the requirements, outcomes and objectives

PRIMESIDE RETAILS PVT. LTD. (E-Commerce)                                        2015-2017

Position: Lead Photographer, Creative Head and Studio Manager                                         

• Managed, led and handled the studio, daily product, creative shoots, banner advertising, and web-based images
• Worked independently and alongside the graphic design team, Retouch & Upload/Copyright
• Department to warrant an effective workflow across the Production Team
• Produced and followed shoot guidelines accurately, continually making improvements where necessary
• Produced advertising and editorial photo shoots, products which incorporated model casting, developed and maintained consistent style-shooting, and edited products and fashion photography including project budgeting
• Created strategy and content for social media, video stories, processing images and videos

NET AVENUE TECHNOLOGIES (E-Commerce)                                                         2014-2015

Position: Fashion Photographer and Video Producer

• Coordinated with models, stylist and make-up artist for daily shoot targets
• Created video ads for YouTube, websites and behind the scene tutorial videos regarding fashion
• Planned and executed creative shots for banner webpage, magazines and social media
• Created video content for social media, organizing the files, photos and videos 
• Developed and executed creative concepts, storyboards and production plans effectively 

Post Graduate – Marketing & Advertisement Management                           2018                                 
Sheridan College, Canada
Bachelor of Science-Visual Communication                                                          2009
SRM University, Chennai,India