#billtibbles

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1 year ago

Pic de Jour

Jim Murray · This was taken up in a town called Fergus Ontario where a friend of mine, Bill Tibbles lives. We came up one weekend for the Highland games. I took some time during the day to ride around and photograph the town. There's a lot of cool older houses there and even some cool machine ...

3 years ago

Marketing & Communication For Small Business Part 10: The Selling Lines

Jim Murray · The selling line (aka Positioning Line/Tag Line/Slogan/Brand Signature) is a key communications element for most but not all brands. · In the pre-digital era, a selling line set the tone for the entire brand. It summed up the brand promise and was an integral part of the branding ...

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