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Key Tips For Creating Communication That Sells. (Part 12 In A Series)
Jim Murray · This is 12th in a series of posts I have created to help people improve the quality of their communications. Other posts in this series can be accessed in my blog repository at · https://ca.bebee.com/bee/jim-murray/blog">https://ca.bebee.com/bee/jim-murray/blog">https://ca.bebee ...
A Second Chance To Make A First Impression? I Don’t Think So.
Jim Murray · This is the 11th in my series on smart marketing for small businesses. You can find the other articles in this series on my beBee.com page at: https://ca.bebee.com/bee/jim-murray · Developing or retooling a small to medium sized business, as every business owner will tell you, is ...
Nine Essential Communication Insights
Jim Murray · After two decades in the advertising agency business and another three on my own as an independent consultant/advisor/mini agency, I have picked up a fair bit of insight into the one word that forms the basis of what good strategic and creative marketing is all about…communicatio ...
A Second Chance To Make A First Impression? I Don’t Think So.
Jim Murray · Developing or retooling a small to medium sized business, as every business owner will tell you, is a lot of work. And it can cost a great deal of money too. But all too often in this process, however, some of the things that are actually the most important parts of getting your ...
Poor internal communication can hurt your business
John Ballem💻(jballem.com) · Poorly managed internal communications can lead to lower productivity, loss of morale and increased costs caused by staff turnover. · How can I help? By delivering authentic, actionable messaging that will get your message across and facilitate two-way dialogue. · Over the past 2 ...
The key to effective communication? Keep it real!
John Ballem💻(jballem.com) · One of my day-to-day tasks at RBC was managing “CB News”, a role-targeted newsfeed published on the retail banking group’s Intranet. Each news article answered a series of questions for the reader: · What’s the change?How will this change impact me and/or my client?What specific ...
Marketing & Communication For Small Business Part 12: How To Succeed In Business By Being Really Smart
Jim Murray · When you are starting your own business, or even rebranding an existing one, there are a number of things you need to do. And these break into two distinct areas. · 1. Things that you can do yourself, and · 2. Things that you might need help with · So your very first order o ...
Marketing & Communication For Small Business Article Index
Jim Murray · Over the past year or so, I have been creating and posting a series of articles on marketing & communication for small business. · This was a synthesis of a lot of the stuff I learned from 20 years in the ad agency business and another 25 on my own, working with new and developin ...
Marketing & Communication For Small Business Part 11: The 10 Commandments of Communication We Should Always Try To Follow
Jim Murray · One of the key things I have learned from talking to both clients and people in the communications business over the years is that they believed that hardest thing to do is develop a methodology or personal business philosophy to help guide them on the long and winding road. · A ...
Marketing & Communication For Small Business Part 9: Communication Essentials
Jim Murray · There are a lot of things to deal with when you start a business. How much you have to deal with obviously depends on the kind of business you are in. · But basically it boils down to the fact that you are either making things to sell or you are providing a service. · The main di ...
Marketing & Communication For Small Business Part 8: Developing Synergy
Jim Murray · Synergy…The Key To Looking & Communicating Like A Professional Business · In the world of communications, there are two prime determining factors in the ultimate success your company will have. These elements are called 'reach' and 'frequency'. · Reach is a strategic term that m ...
Marketing & Communication For Small Business Part 7: Creativity vs Conversation
Jim Murray · Big Ideas in Advertising…Extinct or Merely Hibernating? · I got my start in advertising a long time ago. Long before the Internet and social media and The Big Conversation that everybody wants you to join in on. Back then we had a different view of the world, because the world wa ...
Marketing & Communication for Small Business. Part 6: Content Marketing
Jim Murray · A Key Insight Into Making Content Marketing Programs Worth The Effort · I was trained as a copywriter in the agency business. I loved this work and successfully avoided management positions for nearly two decades. I also picked up strategic development, art direction and broadcas ...
Marketing & Communication for Small Business; Part 5: Communication Strategy Development
Jim Murray · The last full time job I had was at a very good packaged goods agency called DMB&B Canada. I was persuaded to take this job by my friend Pete Langmuir, who was the creative director. He told me that I had all the creative chops anyone in this business could ever need, but if I re ...
Marketing & Communication for Small Business; Part 4: Consistent Voice
Jim Murray · A Consistent Voice Is Essential To Building & Maintaining A Consistent Brand One of the most effective ways to be sure your company’s message is getting through is being able to speak to your prospects in a consistent voice. · From the content on your web site and blogs to the ...
Marketing & Communication for Small Business Part 3: Branding Synergy
Jim Murray · This is the third in a series I have developed on small business, sales, marketing and communication. My plan is to post one a week until I have transposed most of the insight from my 40 odd years in marketing and communications from my head to yours. LOL. · ********************* ...
Marketing & Communication For Small Business: Part 2 - Branding
Jim Murray · This is the second in a series I have developed on small business, sales, marketing and communication. My plan is to post one a week until I have transposed most of the insight from my 40 odd years in marketing and communications from my head to yours. LOL. · ***************** ...
A Newsletter You'll Want To Subscribe To
Jim Murray · This is the latest edition of the Bullet Proof Consulting newsletter. We publish a fresh one every two weeks (so far without fail). We try to make them not just interesting, but also useful for people who own or manage businesses of all kinds. · We get a lot of very good response ...
Bullet Proof. The Ideal Alignment Of Business Organization & Communication
Jim Murray · One of the first business people I met after moving from Toronto to St. Catharines last December was a lady named Charlene Norman, who had also moved here from Toronto about 9 months earlier. · I came here with a pretty good idea of what I wanted to do with my business, and as ...
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