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2 years ago

Branding & Communications – Investment or Expense?

Jim Murray · In the branding & communications business, the difference between the clients you want to work for and all the rest lies, to a great extent in their attitude towards the cost of your services. · And this relates directly to their broader perception of what it is you do for them. ...

4 years ago

Some Things I Realized About Communications While Riding Around On My Bike

Jim Murray · “Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.” · Bill Bernbach* · Virtually every day for the vast majority of my adult life I have written something. · In the beginning, most of it didn’t make a hell of a lot of sense. I was ...

5 years ago

Influencing the Perceptions That Affect Your Sales

Renée 🐝 Cormier · Many moons ago, I made a transition from my first career as a teacher into sales. This was inspired by a conversation with my brother who told me, “Sales is where the money is. I’ve been broke twice in my life but I’ve always had my sales skills to fall back on. Because of that, ...

5 years ago

Are you integrated? Nine tactics to facilitate workplace change

Renée 🐝 Cormier · Many years ago I worked in the corporate training industry. I specialized in teaching companies how to engage employees. The economy tanked and what was already a hard sell became an impossible sell for me. Even though I wrote a book on employee engagement, I thought that when I ...

5 years ago

Does your social media strategy include a sniff test?

Renée 🐝 Cormier · Social media is great. It offers a quick, easy and affordable way to reach out to prospective customers. It gives us access to decision makers and also gives us a platform to tell the world what we do. Let's face it, if we were all still relying on trade indexes, we'd never get t ...

5 years ago

How Being In Communications Is A Lot Like Playing Pro Baseball

Jim Murray · This was actually first conceived in a conversation I was having with someone over in the Lumpy Kingdom of The Mighty Hamsters, where, believe it or not, I still have a few friends. · I love these conversations because they drag knowledge out of your head that you have been ca ...

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