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Opening the Flood Gate of Communications with the Grandkids
Royce Shook · My grandson will be a teenager in about two years. I remember what it was like to raise teenagers. Teenagers seem to go into a funk at 13 and stay that way until they have kids of their own. Today we are grandparents and we see our daughter struggling with getting the “teenager” ...
Branding & Communications – Investment or Expense?
Jim Murray · In the branding & communications business, the difference between the clients you want to work for and all the rest lies, to a great extent in their attitude towards the cost of your services. · And this relates directly to their broader perception of what it is you do for them. ...
Some Things I Realized About Communications While Riding Around On My Bike
Jim Murray · “Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.” · Bill Bernbach* · Virtually every day for the vast majority of my adult life I have written something. · In the beginning, most of it didn’t make a hell of a lot of sense. I was ...
How Being In Communications Is A Lot Like Playing Pro Baseball
Jim Murray · This was actually first conceived in a conversation I was having with someone over in the Lumpy Kingdom of The Mighty Hamsters, where, believe it or not, I still have a few friends. · I love these conversations because they drag knowledge out of your head that you have been ca ...
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