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1 year ago

Tips on Turning Traffic into Profitable Leads

Justin Shimoon · The most critical step in marketing any product or service is to produce content that is directly or indirectly associated with it. For the most part, this involves creating content for potential customers to read for free on blogs and within social platforms. The creation and pu ...

2 years ago

Making a Case for Content

Justin Shimoon · How relevant is having the right content strategy in a company? Most businesses underestimate how content updates can create exponential organizations, guaranteeing long-term success. · Not every business model should follow the same strategy, but all companies can benefit from b ...

2 years ago

Content Marketing Is Not Everybody’s Glass Of KoolAid

Jim Murray · The core of this piece was actually the response to a comment on a post I did on LinkedIn sometime in 2015. Oddly enough, there has been very little that has happened since then to make this opinion less relevant. If anything, the opposite is true. · The opinions expressed here a ...

4 years ago

Who Are You?

Donald 🐝 Grandy PN · Donald Grandy · Precision Nutrition Certification - Pn1 · Sport and Exercise Coach · dongrandy@gmail.com · *This content is strictly for informational and educational purposes only. It is not intended to provide medical advice or to take the place of medical advice or treatment f ...

4 years ago

Reflection becomes Content and Content is not Contentment

CityVP Manjit · I try to navigate the fine line between the feedback that people cherish for their content and the food for thought I prefer for thinking about my thinking.  Amy Blashka focused on content and the thinker in her LinkedIn piece and her update requires to be logged in order to view ...

4 years ago

Is Content Really King on Social Media… Or Just the Joker?

Jim Murray · This is the 27th Installment of our He Said He Said series that started more than two years ago now, over in the Lumpy Kingdom and carried on right here on BeBee. Conditions for writers have deteriorated on LinkedIn's publisher but a surprising number still continue with the uphi ...

4 years ago

Things you need to know when running a Youtube Channel.

stephan metral 🐝 Innovative Brand Ambassador · Blogging or developping a perso/pro brand image on beBee for Audience growth or business developement purpose is not enough, video contents is the first strategy you should consider to promote yourselves, your products or your activities and events. · For who are you performing, ...

4 years ago

Marketers - Segment your audience !

stephan metral 🐝 Innovative Brand Ambassador · There is a huge difference in strategy between marketing & business development. · The part of marketers · that are just thinking to use social media hashtags to reach out to decision makers got it all wrong. · Social media isn't a new advertising tool, it is a lifestyle with p ...

4 years ago

Ten Marketing Tactics to Boost Sales

Renée 🐝 Cormier · Many businesses hit a plateau every seven years or so. For ambitious business owners seeking exponential growth, this is a bit troublesome. Sometimes the problems are technical, such as poor lead to sales conversion, and other times, it’s more about filling the sales funnel with ...

5 years ago

Bits of Marketing Wisdom, Part 2: On Digital Advertising & On Content As A Driver Of Brand Experience

Jim Murray · This is the conclusion of a two-part series that serves as a bit of a followup to the post that @ Phil Friedman  and I did recently on Content Curation and Management.
 · We have slightly differing points of view on this subject. 
But the thing we both agreed on was that the ...

5 years ago

The person or the persona? A revealing portrait of Aurorasa Sima - the person.

don kerr · The content of this post has been deleted by the author.  · "

5 years ago

Your Guide to Creating Content That Converts!

Renée 🐝 Cormier · By: Renée Cormier · It’s hard to believe there was ever a time in history when people had to believe everything sales people and marketers told them about a product or service. The internet has completely changed the way people buy things. There are currently about 3.5 billion pe ...

5 years ago

Is social media marketing enough?

Renée 🐝 Cormier · Content! Content! Content! When it comes to marketing, that’s all you ever hear about. In the business version of the Brady Bunch, content is Marsha and everything else is poor Jan (who, incidentally, I always thought was much prettier). The fact is, content marketers and social ...

5 years ago

3 Communcation Insights I Developed Today While Riding My Bike.

Jim Murray · This is the second in a series of posts I have created for my fellow bees on various aspects of communications. There will be a few listicles here and there, so I hope you don't mind, but mostly it will be a sharing of insights I have developed from doing this stuff for major ...

5 years ago

Content Marketing: Turn Readers Into Customers With John White

Chris Spurvey · Today I'm really excited to be interviewing John White. · John is a marketing executive specializing in both organizational and personal branding utilizing social media to develop a compelling online presence, enhancing reputations and driving ever higher levels of social engagem ...

5 years ago

How to Create Content, the DIY Way: The Complete Series

Paul "Pablo" Croubalian · Not everyone can afford to hire a professional writer. Not everyone needs to. I recognize that. I also recognize that there is a surplus of content that is ineffective. I read too many posts that sound like term papers. I read many that sound like random musings.  · I put this se ...

5 years ago

How to Not be Afraid of Ghosts

Paul "Pablo" Croubalian · I just read the stupidest post ever. No, not here on beBee. It was on a Big Name content marketing site. It was about ghosts. Not the undead type of ghosts, but the writer type of ghosts. It was about my kind of Ghost. It pissed me off.  · It pissed me off enough to write this. · ...

5 years ago

How to Get the Kaboom From Your Content

Paul "Pablo" Croubalian · Marvin the Martian had his Illudium PU-36 Explosive Space Modulator. You have your blogs, case studies, white papers, brochures, web properties, et al. · Bugs Bunny foiled Marvin’s plan to discombobulate Earth. You have your own cast of villains who foil your content marketing pl ...

5 years ago

What if David and Goliath Opened a Jamba Juice™ Instead?

Paul "Pablo" Croubalian · Last night, I had a dream. It wasn’t earth-shattering like Martin Luther King’s. I dreamt that David and Goliath got together to open a Jamba Juice. I don’t know why they opened a Jamba Juice, specifically. I’ve never been to a Jamba Juice. · Maybe I just like saying, “Jamba Juic ...

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