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Nine Essential Communication Insights
Jim Murray · After two decades in the advertising agency business and another three on my own as an independent consultant/advisor/mini agency, I have picked up a fair bit of insight into the one word that forms the basis of what good strategic and creative marketing is all about…communicatio ...
Somewhwere Along The Line
Jim Murray · We all go through periods where we feel completely lost. It's part of growing up and growing into whatever it is you were meant to be. I went through that and though it was desolate and painful, I came through the other side of it a better person, at least I think I did. This is ...
Bottom line read the story not just the headline
Royce Shook · The headline is what most of us read and it looks bad, “Teacher’s pension fund reports gain, but misses benchmark.” If you only read the headlines you might be worried about the long-term stability of the pension plan. · The story is not that bad, but you have to look for the goo ...
The Culture Of Lies & Those Who Believe Them
Jim Murray · All throughout my adult life, I have seen remorseless liars working to bend and contort our idea of reality to help shape whatever it is they want people to believe. Used to be that only a minority of people (the good old 80/20 Rule) would fall for this crap and since their numb ...
VOLUME 12: Editorial: The Good The Bad & The Ugly Of TV • The Mandalorian Part II • The Queen’s Gambit • The US Election
Jim Murray · The Spud Rating System · NO SPUD 4U - Crap · • · ONE SPUD - OK Time Waster · TWO SPUDS - Worth Watching/Reading · The Good The Bad & The Ugly Of TV · As many of you know, I have been writing this column since 1998, and every once in a while I indulge myself with a bit of editori ...
Standing On The Beach Vs Trying To Catch The New Wave De Jour
Jim Murray · There’s an old saying about life and culture and, these days, even business, and that is “What goes around, comes around. · When it comes to communication, this is a very apt description of the idea that there are fundamentals in every communication process that are the bedrock o ...
Reflections On A Life In 4th Gear (Part 1)
Jim Murray · I am, and have for most of my adult life, been living in 4th gear. · When you decide that you’re going to be in the business of persuasion, you crank up your engine when you are in your early 20s and, save for the occasional pitstop to change jobs or go to the cottage, you keep i ...
Brenda and Betty
Royce Shook · Thanks again to Patti for this · Two 90-year-old women, Brenda and Betty, · had been friends all of their lives. · When it was clear that Brenda was dying, Betty visited her every day. · One day Betty said, 'Brenda, we both loved playing softball all our lives, · and we played al ...
Physical Intelligence - Day 65
CityVP Manjit · Inflammation is a subject I have not paid much attention to. In reviewing a video about anti-inflammatory foods, the good news is that our family's meal options include plenty that help protect us from inflammation. The bad news is that I have the habit of circumventing this op ...
Physical Intelligence - Day 21
CityVP Manjit · The good news is that this Day 21, but the wake up news is that there is 69 more days to go that I am committing to. · The day started out with me trying to rush between activities and the good news was that I had to go and collect a refund of $30. The wake up news is that no ...
The life of the candle will not be shortened by being shared
Royce Shook · Thousands of candles can be lit from a single candle, and the life of the candle will not be shortened. Happiness never decreases by being shared. - BuddhaHow do we become happy and then how do we share our happiness? The first step is to define what happiness means to you, and t ...
10 Key Things Everyone Should Know About Communication & The Professionals Who Do it.
Jim Murray · I have been a professional communicator for a hell of a long time. I’ve worked for large multinational agencies, iconic Canadian agencies, marketing companies, design firms, marketing and communication consultants, large direct clients and SMEs. · The best part of all this, as a ...
Good Lessons from Experience
Royce Shook · We were sitting after golf and the conversation drifted around to stories about how we had learned our craft, (most of us it turned out learned the hard way). One of the younger teachers told this story. · "I was instructing my Math 10 students in my portable on a rather stormy a ...
Observing
CityVP Manjit · When I look at branding, selling, social media and marketing etc it is through the orange lens. Ironically BeBee's colour happens to orange so I will paraphrase the scene in Good Will Hunting "How do you like them Oranges" We are so ingrained by this word "follower" that we don' ...
Why 'Calling Bullshit On BeBee Is Something We Should All Get Good At
Jim Murray · You don’t notice it so much here on BeBee, (at least not yet), but on other so called social media sites, there is a preponderance of people who are basically full of shit. · I know this because sometimes I am one of them. LOL. And it sometimes takes one to know one. · These peop ...
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