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Authenticity: simply spoken, hard to execute authentically!
don kerr · With the advent of this new and much welcomed All Business hive, I am taking the liberty of reposting some previously published materials - either from beBee, LI or my own site (http://donkerrwrites.squarespace.com/). · There has been some recent and good discussion on this sit ...
Self-esteem and authenticity
don kerr · In my work as a copywriter and branding consultant, I enable my clients to present themselves in the most authentic fashion possible to all stakeholders. Authenticity in this regard refers to offering an audience genuine, transparent, and honest stories about a product, service o ...
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