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The Decline & Fall Of The Advertising Empire
Jim Murray · JIM: I have spent the Lion’s share of my adult life in the business of advertising. When I started in 1971, I was part of the third generation of modern day creative people. My mentors were the people who were taught the trade by the likes of David Ogilvy, Bill Bernbach and Leo B ...
Pic de Jour
Jim Murray · JIM & HEATH IN LA LA LAND · One fall way back in the day, Heather and I took a plane to Los Angeles. We rented a car and drove from the airport into the city and thought, wow, you could fit ten Torontos into this place. So we did some touristy things, and met up with some people ...
Post from Jim Murray
Jim Murray · MY FIRST NEW SCAN · I now have a Kodak Scanza scanner and know how to use it. This is the first scan. I just picked it out at random. It's a pic of Rosalind Ronson the daughter of one of my best friends, Jim Ronson, who passed away a few years back. Jim and his family lived up in ...
Why I Am Optimistic About 2021
Jim Murray · I spent pretty much this entire year getting, being and recuperating from being quite ill. It was all hellish but I came out the other side of it feeling strangely optimistic. · One of the reasons I am optimistic is due to some of the new year’s decisions I have made along the wa ...
Marketing & Communication For Small Business Part 9: Communication Essentials
Jim Murray · There are a lot of things to deal with when you start a business. How much you have to deal with obviously depends on the kind of business you are in. · But basically it boils down to the fact that you are either making things to sell or you are providing a service. · The main di ...
Why I have Never Actually Worked a Day In The Last 40 Years.
Jim Murray · The 80/20 Differential (shortened down from the bulkier 80/20 Rule of Almost Everything), states that anywhere from 80 to 90% of all working people hate what they are doing, but continue doing it because they have to earn a living. · I find this to be one of the saddest statistic ...
Volume 5: Paving With Plastics • Innovation In Scrap Metal Recycling
Jim Murray · Paving With Plastics · One thing there is no shortage of in the world is single use plastics…water bottles, juice bottles, detergents and fabric softeners, all kinds of other stuff in your refrigerator and laundry room, shopping and meat and produce bags in just about every groce ...
A Reflection On Real The Magic Of Christmas
Jim Murray · I know that this Christmas will be unlike may of the others we have known. Maybe that’s why I have been given to some reflection on Christmases past. Because these are the repository for many of the memories that add so much to our appreciation of this very special time of year. ...
A Short Essay On The Tail That Wags The Dog
Jim Murray · This is a post I wrote just after the 2016 US election. But I would propose that time has made it even more relevant. · Anyone who knows me, or at least reads the stuff I write, knows that I can be a bit cynical. The level of cynicism I carry around with me varies in degree from ...
Vol:14: Minions of Midas • Alex Ryder • Nothing Ventured (Novel)
Jim Murray · Since I am watching a lot of series as opposed to movies, I’m probably only going to post a column every couple of weeks over the next while. Also because I’ve gotten a little busy with real work, have recently joined a new blog site and am doing some experimenting to see what at ...
A Game of Inches
Jim Murray · Some days you wake up filled with hope and other days you wake up filled with fear. · We live in a world of extremes. A world that many of us cannot control and feel frustrated by. A world that very much appears to be spinning into oblivion. And may very well be. · But despite ...
What Is An Influencer, Really?
Jim Murray · This is the first post in what I hope will be on ongoing series of reflections on the state of things here, there and everywhere I look. I will do my best to keep it positive and balanced, but mostly I will try and keep honest and true to the way I see things. You can agree or di ...
Volume 4: Maserati Goes Electric • Getting Up To Speed On Renewable Energy • Creative Problem Solving in The Wind Industry
Jim Murray · Maserati Goes Electric · One of the leading indicators of the renewable revolution is the automobile industry, which created the majority of the machine that create the majority of the CO2 emissions. · As I cruise the news in this area, I’m struck by the fact that many of the lea ...
Marketing & Communication For Small Business Part 8: Developing Synergy
Jim Murray · Synergy…The Key To Looking & Communicating Like A Professional Business · In the world of communications, there are two prime determining factors in the ultimate success your company will have. These elements are called 'reach' and 'frequency'. · Reach is a strategic term that m ...
Marketing & Communication For Small Business Part 7: Creativity vs Conversation
Jim Murray · Big Ideas in Advertising…Extinct or Merely Hibernating? · I got my start in advertising a long time ago. Long before the Internet and social media and The Big Conversation that everybody wants you to join in on. Back then we had a different view of the world, because the world wa ...
Volume 3: 3D Printed Solar Trees • Steve Hanley • Tru Earth Laundry Strips
Jim Murray · Welcome to Volume 3. I can't tell you how much I am enjoying putting these posts together. Mainly because I am discovering, much to my delight, that there are an amazing number of companies and individuals out there heavily invested in the business of renewables. I got into this ...
The Art Of Pin Pricking In 2020
Jim Murray · There is a lot of conversation going on these days on social media now that the United States has evidently come to its senses, and, in decisive fashion, voted Donald Trump out of office. · As is generally the case with elections, to the victors go the spoils, which includ ...
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